Apple has been on a roll as of late when it comes to advertising. Two days or so after posting two new iPhone 6s advertisements, Apple has uploaded yet another to its YouTube channel.
The latest ad, entitled "On the Set", features Avengers executive producer Jon Favreau. In the spot, Favreau, who's directing a gymnastics sequence, uses hands-free Siri to pull up example pictures of flying squirrels.
Google is seriously lagging when it comes to updating its YouTube app with all the latest iOS 9 and iPad Pro features. For example, there's no support for Split View side by side multitasking, and the app lacks optimization for the iPad Pro's extra large screen. But what I find to be most egregious, is the lack of support for Picture in Picture mode.
For an app like YouTube, which is solely centered around watching videos, it's frustrating that the app doesn't yet have support for the handy multitasking feature.
But there is a way to get Picture in Picture mode for YouTube videos, if you're willing to use a third-party app. Once such app, entitled YouPlayer, does a very good job of presenting YouTube videos with many of the popular iOS 9 and iPad Pro niceties.
Apple has posted two new advertisements on its YouTube channel to highlight features found on the iPhone 6s. The first spot, entitled "Hey Siri", is a 30-second clip aimed at showcasing the revamped hands-free voice assistant functionality. The second spot, entitled "Ridiculously Powerful", is a longer 1-minute ad that shows off the speed and power of Apple's latest flagship phone.
Both new spots can be found over at Apple's YouTube channel, or you can continue reading to check out the embeds. What are your thoughts on the ads? Do you find them effective?
In the midst of an advertising blitz from competitors Google and Samsung, Apple has posted a new video to its YouTube channel as a means of informing customers and potential customers about Apple Pay.
The video, which falls under the Guided Tour umbrella, details the Apple Pay setup process, security information, touch-less payment at POS terminals, and more. For those of us who use Apple Pay everyday, there's nothing new to learn here, but it's a great overview for new users and potential customers.
YouTube on Thursday released a new mobile app called YouTube Music. The app lets you watch and listen to a nearly endless catalog of music, and you can use it for free, with ads of course. The ads go away and you get more features if you sign up for YouTube's recently-launched Red service for $10/month.
So what does it look like? Well searching any video, album or artist in YouTube Music starts a personalized radio station. From there you can check out recommended tracks, trending music, top 40 hits, and up-and-coming artists. There's also a lot of video content here, such as music videos, concert footage, etc.
Apple, gearing up for Wednesday's launch of the iPad Pro, has posted its first launch advertisement for the super-sized tablet on its YouTube channel. The 30-second spot, entitled a Great Big Universe, features footage of Sky Guide and Procreate, two apps that will launch alongside the iPad Pro with assets that take advantage of that extra large screen.
Following its official announcement less than two weeks ago, Google today formally launched a new music and video subscription service—YouTube Red.
In exchange for a monthly fee of $9.99, Red provides ad-free access to videos across all of YouTube, the ability to save clips and playlists for offline use and support for background playback. All these perks are available to Red members users across desktop, mobile and the web.
Due to Apple's 30 percent cut on In-App Purchases, Google has decided to raise Red's subscriptions on iOS devices to $12.99 per month in order to compensate for the Apple tax. A free 30-day trial of YouTube Red (US only) is available to those who want to try out the service and see if it's worth the asking price to them.
Apple has been quite consistent with its YouTube channel updates, as it tonight posts six new ads for the Apple Watch. This follows up last week's Apple Music Guided Tour video series, which itself followed new iPhone videos.
Each of the videos showcases a specific facet of the Apple Watch, including navigation, messages, health tracking, and Apple Pay. The six spots, which all last for about 16 seconds, provide quick glimpses into what makes Apple Watch special. Watch all six videos, and let us know which one is your favorite.
After several months of testing with iOS users randomly selected, the YouTube app received a major redesign today, including a new logo, bringing the overall look in line with its Android counterpart. The app is now divided into three main content areas which can be accessed via a swipe gesture: Home, Subscription, and Account.
Just as the initial batch of Apple Music free trials are set to expire, Apple has posted over a half-dozen new guided tour videos on its YouTube channel. The aim of the video series is clear—to help new and existing users understand how Apple Music works.
Although over 11 million users have signed up for the free trial, the general consensus seems to be that Apple Music is more difficult to use than necessary. Apple faces stiff competition, primarily from the likes of Spotify, who's service is fairly straightforward and easy to use.
On the eve of the first wave of free trial expirations, it's a critical time for Apple Music. After giving users three months to test out its service, Apple must convince its trial user base that its monthly subscription service is worth paying for. The new guided tours are aiming to clear up misconceptions, answer questions, and serve as virtual how tos.
If you've yet to watch Wednesday's Apple keynote, or if you've been waiting for it to be posted somewhere other than its own website, now is your chance to watch it. Just a little over 30 minutes ago, Apple posted its full September 2015 event keynote to its YouTube channel.
The event, which lasts for 2 hours 19 minutes and 44 seconds, is where Apple reveals the new gold and rose gold Apple Watch Sport colors, the iPad Pro, the new Apple TV, and of course, the iPhone 6s. Read on for the full video embed.
By this point, you may have forgotten about your Apple TV 2, but the folks over at FireCore sure haven't. Today, they released a new version of the popular aTV Flash (black) tool for jailbroken Apple TV 2s.
aTV Flash black is a tool with a suite of features that can transform and supercharge your Apple TV 2. It's basically a way to add a ton of new functionality to Apple's long-neglected little streaming box.
We've covered aTV Flash (black) plenty of times in the past, and it continues to be one of the reasons for owning (and holding on to) an Apple TV 2. This latest update to aTV Flash (black) brings the version number up to 2.6, and adds YouTube functionality back into the mix.