Apple is exploring getting into the original programming business, reports Variety. Citing sources familiar with the matter, the outlet claims the company has held "preliminary conversations" in recent weeks with Hollywood executives to suss out their interest in producing entertainment content.
It's unclear how large Apple's ambitions are at the moment, but one source says the endgame is to set up development and production divisions that would churn out long-form content in a bid to compete with Netflix, and the like. They say these divisions could be operational as early as next year.