Like Taylor Swift before him, Drake stars in in a new TV commercial for Apple Music released Sunday night. Titled Drake vs. Bench Press, the ad shows the hip hop star lip sync and dance to Taylor Swift's Bad Blood before he starts doing bench presses. And that's about when things go wrong. We'll let you watch.
Apple plans to cut the amount it charges to sell video services over its App Store, Bloomberg reports. The outlet says the move is part of an effort to appease content partners, whose TV shows and movies are vital to the company's larger video strategy.
Previously, the iPhone maker took a 30% cut of revenue from app and in-app purchases. Then in June it announced it would slice that in half after the first year Now it sounds like Apple is going to make that an upfront price for participating video apps.
Apple's dedicated “TV” app, announced at last month's Mac event, a week ago made an appearance on iOS 10.2 beta 2. Yesterday, Apple released third developer-only betas of iOS 10.2 and tvOS 10.1 and the new TV app has replaced the stock Videos app and its accompanying widget on iOS devices.
And now, various web and Twitter reports have confirmed seeing the TV app on the Home screen of their Apple TV after updating to tvOS 10.1 beta 3.
Here's a quick visual overview of the TV app's single-interface design on the fourth-generation Apple TV along with other features like the ability to change the default function of the Siri Remote's Home button.
Apple released the second betas of iOS 10.2 and tvOS 10.1 on Monday and in them, it included its new TV app. The company introduced the new app at its 'hello again' Mac event last month, saying they believe it's going to "completely change how you watch TV."
TV is essentially a television guide that helps you find and discover available content. So after using Single Sign-On to login with your cable credentials, the app will populate with movies, TV shows and live events, with a focus on stuff you might be interested in.
Apple on Thursday kicked off its Hello Again event by announcing a new app it's simply calling 'TV.' Tim Cook claimed that his team believes it will "completely change how you watch TV on your Apple TV as well as your iPhone and iPad."
The app, as rumored, is essentially a super TV guide that surfaces shows and movies from all of your apps. "The new TV app is the first place I go when I use my Apple TV." Selecting a title within the TV app kicks you into its respective app.
Apple plans to unveil a new TV guide app tomorrow during its Hello Again Mac event, reports Recode. Citing a source familiar with the initiative, the site says the guide will aggregate and show content that's available, and will work on Apple TV and iOS devices.
Unfortunately, not all major video providers have agreed to participate in the program. Most notably, the report claims that Netflix data will not be available in the guide, which is odd considering that the two companies have worked closely together in the past.
Google has reached an agreement with CBS to carry the broadcast network on its upcoming TV service, reports The Wall Street Journal. Citing sources familiar with the matter, the deal marks the first major TV network to sign on to the service, which is expected to launch in 2017 on Google's YouTube platform.
Facebook today announced that users of its mobile app for the iPhone, iPad and iPod touch can take advantage of some newly expanded options that let them stream any native video from Facebook to their television through devices like the Apple TV or Google's Chromecast HDMI dongle.
Wait, haven't we always had the ability to stream any video from an iOS device to the Apple TV or an AirPlay-enabled device via Apple's AirPlay feature?
Yes, but this is different in that you can watch Facebook videos on the big screen while browsing the News Feed on the device you're streaming at the same time.
Apple has hired former Time Warner Cable executive Peter Stern as a vice president working on cloud services, reports The Wall Street Journal. Stern left TWC earlier this year after it was bought out by rival Charter Communications.
The new VP will report to Eddy Cue, who oversees businesses like the iTunes Store and Apple Music. Mr. Stern has deep knowledge of the cable industry's economics, and relationships with a number of major media companies.
After adding support for searching shows from Viacom-owned Comedy Central and music networks MTV and VH1 on the fourth-generation Apple TV a month ago, Apple has recently added Australia's Stan streaming service to the list of providers that support tvOS's universal search feature, as first discovered by MacRumors. Now customers in Australia can find content on Stan by pressing the Siri button on their Siri Remote.
Apple has started talking to TV programmers about creating a digital TV guide, reports Recode. The guide would work on both Apple TV boxes and other devices, like iPhones, allowing users to quickly find their desired TV shows and movies, and play them with a single click.
The new direction is a spinoff of the skinny-bundle TV service the company wanted to launch last year. After several years of failed negotiations with networks and studios, Apple has decided to just build an interface for content, and let everyone else worry about the red tape.
Apple's stubbornness and “hard-nosed” negotiation tactics have backfired and “alienated” cable providers, who say the firm is a cheapskate in terms of paying for digital content, reports The Wall Street Journal. For years, Apple's been persuading cable firms to let it sell their cherry-picked programming in a skinny TV bundle of its own for about $30 per month vs. $80+ for traditional cable subscriptions.