Tim Cook

Tim Cook: Apple Watch pre-orders have been ‘great’

Tim Cook took time out of his day on Friday to visit his local Palo Alto Apple Store, to greet folks trying on the Apple Watch. The CEO shook hands, posed for photos, and fielded questions regarding Apple's highly anticipated wearable.

CNBC was on hand for the meet-and-greet and managed to speak with Cook for a moment about the Watch, and what he's seen in terms of initial response. Unsurprisingly, he says the company has been "impressed" with consumer enthusiasm.

Tim Cook tells employees they’ll get up to 50% off Apple Watch

Tim Cook sent out a memo to all Apple employees today, pumping them up for their retail Apple Watch kickoff on Friday. While the device will not officially available until the 24th of this month, customers will be able to submit pre-orders and try on the wearable beginning on the 10th.

In the memo, obtained by 9to5Mac's Mark Gurman, Cook tells employees that tens of millions of people have watched their Apple Watch keynotes and developers have submitted over 1000 new apps and updates with support for the device. He also announces special employee pricing.

Tim Cook on post-Jobs era after being named Fortune’s ‘World’s Greatest Leader’

It's officially Tim Cook's era at Apple as Fortune has named the Apple CEO the ‘World’s Greatest Leader’. After winning the coveted tittle, Cook gave an interview to Fortune in which he reflected on a post-Jobs era and shared interesting tidbits on what it's like to cope with the pressure that comes with leading such a huge company as Apple.

For starters, he had to learn to ignore his critics. “I’m not running for office,” Cook said in an in-depth Fortune profile.

“I don’t need your vote. I have to feel myself doing what’s right,” Cook continued. “If I’m the arbiter of that instead of letting the guy on TV be that or someone who doesn’t know me at all, then I think that’s a much better way to live.”

Tim Cook talks Apple future in sweeping Fast Company interview

Apple's chief executive Tim Cook sat down with Fast Company's Rick Tetzeli and Brent Schlender to discuss a wide range of topics in a sweeping interview published this morning.

He discussed topics like the future of the company Steve Jobs co-founded, upcoming Apple Campus 2 (iSpaceship), Steve Jobs' legacy and more.

The Apple CEO also addressed Apple Watch skepticism, explained how Apple lives “outside the box” and said everything about Apple can change except values.

Interesting excerpts from ‘Becoming Steve Jobs,’ upcoming Apple-endorsed biography

Penned by the The Wall Street Journal and Fortune reporter Brent Schlender and Rick Tetzeli, Executive Editor with Fast Company, ‘Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader’ is slated for release on March 24 and already whole sections have been posted online. Endorsed by Apple execs, it's fairest portrayal of the famous inventor who co-founded and led Apple to become the world's top corporation.

Unlike Walter Isaacson's much maligned biography, Becoming Steve Jobs offers an insight into the side of Steve Jobs you didn't know: kind, patient and human.

Leaked excerpts offer Tim Cook's reflections on working for such a demanding boss, the secret projects they discussed doing and not doing, tidbits on Jobs' thought process and the events leading up to Jobs's passing on October 5, 2011, including the story of Cook offering to give Jobs his liver.

Tim Cook calls into CNBC’s ‘Mad Money’, talks ResearchKit, Apple Pay and more

It seemed like just another episode of Mad Money, CNBC's polarizing financial TV show, until host Jim Cramer took a call from "Tim in California." As you've probably guessed by now, it was Apple CEO Tim Cook on the line, prompting cheers from a surprised studio.

Cook began the call by congratulating Cramer on "10 great years of Mad Money," but it was clear he had other things to talk about. The first thing was ResearchKit, Apple's medical research app platform it unveiled on Monday, which as already had over 10,000 signups.

CIA reportedly working to crack Apple device security to gain spy access

The Intercept reports the Central Intelligence Agency has been working for years to find ways to break through the security of Apple devices, with work spanning a year before the first iPhone was released. The Intercept basis its report on leaked documents, that explain a yearly gathering of CIA officials, called the "Jamboree", to talk about flaws in commercial electronics.

Investors suggest Apple buy Tesla at annual shareholder meeting

Would Apple consider acquiring electric car-maker Tesla? That was the question posed to Tim Cook by two Apple investors during the company's annual shareholder meeting today. And as you'd imagine, the chief executive gracefully deflected the question.

Recode attended the meeting, and noted Cook responded to the query by talking about CarPlay and its 40+ model rollout this year. "Was that a good way to avoid the question?" When pressed he joked, "let me think if there’s another way to give a non-answer."

Tim Cook: there is no reason why you would have to choose between privacy and security

Apple CEO Tim Cook is on the final leg of his tour of Isreal and Europe and has been speaking to UK publication The Telegraph about a range of things including Apple customers' privacy and of all things, terrorism.

Known for his unusual stance on privacy - one which doesn't jive with other high profile tech executives who are happy to share everything about you - Cook told the publication during an interview that he feels people's information is being "trafficked around" in ways that they just don't yet understand.

Tim Cook: Apple Watch will replace car keys, battery will last whole day and other tidbits

While making an unannounced visit to Apple's flagship retail store in London's Covent Garden, CEO Tim Cook dropped a few more hints about the upcoming wrist-worn device, expected to mark Apple's foray into wearables come this April.

As The Telegraph reported, Apple's chief executive said the Watch will replace your car keys, reward exercise, filter messages and more.

Tim Cook to deliver commencement address at George Washington University

Apple CEO Tim Cook will deliver George Washington University's commencement address at the school's graduation ceremony, the university announced on Wednesday. The ceremony takes place on May 17, at the prestigious 'National Mall' national park in downtown Washington, D.C.

“I am delighted that Tim Cook has accepted our invitation to give this year’s commencement address,” University President Steven Knapp said. "I know our graduating students will be inspired and enlightened by his reflections on the lessons he has garnered from his distinguished career."