Tim Cook

Here’s Charlie Rose’s full interview with Apple’s boss Tim Cook

Christian Zibreg ∙ Updated October 16, 2018

CBS journalist and television talk show host Charlie Rose interviewed Apple's Tim Cook last December, but the complete video of the interview was behind the paywall up until recently.

Now, thanks to Hulu, you get to watch the whole 32-minute-long thing in your own time.

In the interview, Cook responds to wide-ranging questions, from what makes Apple Apple to whether the Apple Watch is his baby—even going as far as to suggest publicly how his company can improve its existing software and services.

Tim Cook on Apple Car: ‘it’s going to be Christmas Eve for a while’

Cody Lee ∙ Updated May 1, 2018

Don't expect the Apple Car to start hitting stores anytime soon, says Tim Cook. During Apple's annual shareholders meeting on Friday, the CEO responded to a question regarding the rumored vehicle, suggesting the project is far from launching.

Business Insider has Cook's full response from the Q&A session: "Do you remember when you were a kid, and Christmas Eve it was so exciting, you weren't sure what was going to be downstairs? Well, it's going to be Christmas Eve for a while."

Here’s a recap of what Tim Cook said about the FBI and iPhone hacking on ABC News

Christian Zibreg ∙ February 25, 2016

Apple CEO Tim Cook was on ABC News last night, spending some time with reporter David Muir in his minimalist Cupertino, California office discussing the FBI case and how the government's demands risk undermining every iPhone owner's security.

For those who didn't have the time to sit through the 60-minute interview, Cook reiterated Apple's stance that the government's demand that it create a one-off version of iOS with decreased security to help get data off the San Bernardino shooter's iPhone 5c sets a dangerous precedent, likening it to “the software equivalent of cancer.”

Cook: Apple ultimately may decide not to make a car at all

Christian Zibreg ∙ February 22, 2016

In a Q&A with Adam Lashinsky of Fortune published Monday, Apple's boss Tim Cook suggested that his company ultimately may decide not to make a car at all, but hinted Apple is “exploring” various “technologies” and “products” in general.

He also responded to concerns about peak iPhone, talked about how Apple behaves in a down cycle and how the company’s culture is evolving, revealed that Apple will start moving into its upcoming iSpaceship in 2017 and explained why services are important in Apple’s product mix, among other topics of interest.

Tim Cook and Jony Ive talk watches, fashion and iSpaceship in Vogue interview

Christian Zibreg ∙ February 17, 2016

Apple's boss Tim Cook and Jony Ive, its Chief Design Officer charged with blue sky thinking, have discussed several topics of interest in a new interview published in the March 2016 edition of the Vogue magazine.

The two executives talked the synergy between Apple and fashion, the Apple Watch, partnership with the luxury French brand Hermes and the upcoming flying saucer-shaped Campus 2 building, Apple's future headquarters.

Apple vehemently opposes FBI request to create iPhone backdoor in San Bernardino court case

Christian Zibreg ∙ February 17, 2016

Apple is vehemently opposing the FBI's request to create a backdoor in iOS that would permit authorities to access encrypted data on the iPhone used by one of the San Bernardino shooters. In an open letter to all customers posted on the company's website, CEO Tim Cook acknowledges that Apple believes that the FBI's intentions are good and makes note of the fact that his company has done “everything that is both within our power and within the law” to help the authorities.

“But now the U.S. government has asked us for something we simply do not have, and something we consider too dangerous to create,” he wrote. “They have asked us to build a backdoor to the iPhone.”

Tim Cook holds Town Hall meeting to discuss iPhone sales, Apple TV and more

Cody Lee ∙ February 4, 2016

Following its record Q1 earnings report, Tim Cook and other top Apple executives held a Town Hall meeting, reports 9to5Mac. The meeting took place at the company's Infinite Loop headquarters, and served as an open discussion forum between employees and their leaders.

Citing multiple sources who attended the event, 9to5Mac says Cook and others talked about a wide range of topics. These included everything from information related to new employee benefits, iPad growth, Apple Watch sales, and they even offered teasers for future products.

Tim Cook: virtual reality is really cool and has some interesting applications

Cody Lee ∙ January 26, 2016

During Apple's Q1 2016 earnings call on Tuesday, Tim Cook and CFO Luca Maestri discussed the company's performance over the past 3 months. We've put together a nice little roundup of all the interesting stuff, but we thought this particular exchange was worth a separate post.

In the Q&A portion of the call, Piper Jaffray analyst Gene Munster—who made a name for himself through his tireless predictions that Apple was building a TV set—asked Tim Cook what he thought about virtual reality. And in his first public comments on the topic, Cook answered.

Tim Cook earned $10.3 million in 2015 as Apple’s CEO

Cody Lee ∙ Updated April 30, 2018

Ever wonder how much it pays to be the CEO of one of the world's largest companies? About $10 million. On Wednesday, Apple submitted a new SEC filing showing that Tim Cook's total compensation for fiscal 2015 was $10,281,327.

Broken down, Cook received $2 million in base salary, $8 million in non-equity compensation, and $280K in "other" compensation. Note that this doesn't include the $50+ million in awarded Apple stock that vested for Cook this year.

Inside Apple: Charlie Rose interviews Tim Cook, Jony Ive, Angela Ahrendts, Phil Schiller, and more

Jeff Benjamin ∙ Updated April 19, 2018

CBS has posted video of its Inside Apple interview conducted by 60 Minutes' Charlie Rose. The interview encompasses a wide range of subjects such as Apple's design studio activity, following Steve Jobs, the success of the Apple Watch, China, and much more.

True, most of the content consists of softball questions, and there's really nothing new to be gleaned here that we didn't already know. Still, it's a highly-calculated, yet nevertheless interesting, look inside Ive's design studio, Apple management meetings, and other behind-the-scenes clips. In other words, if you're a fan of Apple, it's basically must-see TV.

Tim Cook says Apple tax avoidance talk is ‘total political crap’

Cody Lee ∙ December 18, 2015

60 Minutes on Friday shared a one minute clip from its upcoming interview with Apple CEO Tim Cook. In the preview, Charlie Rose asks for Cook's thoughts regarding Apple's congressional tax hearing, which found the company to be engaged in a "sophisticated scheme" to avoid taxes on its $74 billion held overseas.

"That is total political crap," Cook says. "There is no truth behind it. Apple pays every tax dollar we owe." He explains that Apple does a lot of business overseas, which is why a lot of its revenues are overseas, and although the company would like to bring that cash back to the United States, it would cost 40% to do so.

Tim Cook comments on Apple’s controversial new iPhone battery case

Cody Lee ∙ Updated April 19, 2018

Tim Cook on Wednesday attended one of Apple's Hour of Code events in New York, where he fielded questions regarding his company's new iPhone battery case. Mashable's Lance Ulanoff asked the CEO if he was excited about the new case, which many folks have started referring to as "the hump."

"You know, I probably wouldn’t call it ‘the hump,'" he said, adding that Apple was well aware of the comments being made about the Smart Battery Case. He went on to talk about some of the advantages of it over competing products, such as how easy it is to attach and remove the case from your phone.