Tim Cook

Tim Cook explains why he met with President-elect Donald Trump

Cody Lee ∙ December 19, 2016

In a recent Q&A on Apple's internal info web service, Tim Cook explained to employees why he met with President-elect Donald Trump last week. Cook was one of many executives that participated in a high-profile roundtable with Trump to discuss a variety of tech-related issues.

The meeting inspired a lot of negative reactions from folks in and around Silicon Valley, who felt like it was hypocritical of the tech leaders to meet with Trump, given their public condemnations of his comments and actions. But Cook explains that open communication is important.

Tim Cook to deliver MIT’s 2017 Commencement address on June 9

Christian Zibreg ∙ December 8, 2016

In the run-up to this coming summer, Apple's boss Tim Cook will head to Cambridge to deliver his address at The Massachusetts Institute of Technology’s (MIT) Commencement exercises. Cook will address the Class of 2017 on Friday, June 9, the university announced today.

Cook previously gave the commencement address for his Alma Mater Auburn University in 2011 and last year delivered the commencement address for GWU.

Tim Cook: Apple Watch sales set new record during first week of holiday shopping

Cody Lee ∙ Updated October 17, 2018

Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, Apple CEO Tim Cook said in an emailed statement to Reuters. Additionally, he says the current quarter is on track to be the best ever for the wearable.

The comments were in response to a Monday report from technology research firm IDC, which estimated that Apple sold just 1.1 million Watches during its Q3, down 71% from the year-ago quarter. But Cook says its growth is off the charts.

Tim Cook calls for unity in a memo to troops issued after 2016 presidential election

Christian Zibreg ∙ November 10, 2016

Following an extremely divisive 2016 presidential election in which Donald Trump scored an upset victory over former Secretary of State Hillary Clinton, Apple's boss Tim Cook issued a company-wide email to all employees, a copy of which was obtained by BuzzFeed's John Paczkowski.

In the memo, Cook urges employees to reach out to colleagues “if they are feeling anxious” about the election results and underscored that Apple celebrates the diversity of its employees regardless of “what they look like, where they come from, how they worship or who they love.”

How to live stream today’s Apple “hello again” event

Anthony Bouchard ∙ October 27, 2016

Apple will be streaming its "Hello Again" keynote event from its home campus in Cupertino, California today.

If you want to tune into the event to see everything Apple brings to the table, then this post will have all the information you'll need to learn how to stream the event live.

Tim Cook was included in the list of potential VP candidates for Clinton campaign

Christian Zibreg ∙ October 18, 2016

Was Apple's boss Tim Cook really considered as a possible running mate for Hillary Clinton? WikiLeaks recently dumped another trove of emails and one of the messages detailing the inner workings of the Clinton campaign specifically mention Cook as an early possibility for the Vice President of the U.S.

Cook's name was included in the list with other potential VP candidates like Microsoft co-founder Bill Gates, former Democratic presidential candidate Bernie Sanders and Michael Bloomberg.

Tim Cook says Apple wants to use AI to boost iPhone battery life

Christian Zibreg ∙ October 17, 2016

Apple's boss Tim Cook traveled around Japan on a bullet train last week as part of his whirlwind tour of the country, his first visit since becoming CEO.

Speaking to Nikkei Asian Review, Cook expressed hope that Apple Pay will help realize a cashless society and hinted that the company's new research and development center in Yokohama, near Tokyo, would be “very different” from its Chinese R&D center as it would explore “deep engineering”.

He then said that Apple wants to use artificial intelligence to turbo charge the iPhone battery life.

Tim Cook meets Nintendo’s games designer Shigeru Miyamoto during Japan visit

Christian Zibreg ∙ Updated January 28, 2019

Apple's boss Tim Cook met Nintendo’s legendary games designer Shigeru Miyamoto during a recent whirlwind tour of Japan.

As part of his itinerary, he also met with Japanese Prime Minister Shinzo Abe and confirmed an upcoming technology center in Yokohama.

During the trip, Cook tweeted out a "good morning” message in Japanese and posted two images, one with Miyamoto and the other acknowledging that he had used Apple Pay to ride Japan's famous Yamanote transit line.

Tim Cook: augmented reality is ‘profound,’ will take time to get right

Cody Lee ∙ Updated May 17, 2018

Apple CEO Tim Cook once again sings the praises of augmented reality in a new interview with BuzzFeed News. Cook tells the outlet that his team is "high on AR in the long run" and he believes the technology can be "huge."

His latest comments echo those from previous interviews, including one from August with The Washington Post. He said at that time that Apple is very bullish on AR and is doing a lot of things with the tech behind the curtain.

Apple to open R&D center in Shenzhen next year to boost China ties

Cody Lee ∙ Updated May 17, 2018

Apple plans to set up a new research and development center in China's manufacturing capital Shenzhen, reports Shenzhen Economic Daily (via Reuters). The outlet says Tim Cook announced the plan during a meeting with senior city officials while attending a nation-wide event on innovation. Apparently Foxconn CEO Terry Gou was also in attendance.

Read Tim Cook’s email to Apple employees about fifth anniversary of Steve Jobs’s death

Christian Zibreg ∙ October 6, 2016

Yesterday marked fifth anniversary of Steve Jobs's passing. The legendary Apple co-founder died on October 5, 2011 of respiratory arrest related to the pancreatic neuroendocrine tumor he was diagnosed with back in 2003. As we reported, Apple's boss Tim Cook paid tribute to Jobs by sharing one of his famous quotes on Twitter.

He also emailed a touching message to Apple employees, this part stuck with me: “Steve also taught me that life’s great joy is in the journey, not in any particular occasion or event. It’s not about shipping or selling or winning an award. The real joy is in getting there.”

Tim Cook remembers Steve Jobs as today marks fifth anniversary of his death

Christian Zibreg ∙ Updated June 25, 2017

Today fiver years ago, Apple's legendary boss Steve Jobs died of respiratory arrest related to the pancreatic neuroendocrine tumor he was diagnosed with in 2003. In marking the fifth anniversary of Steve's death, current CEO Tim Cook took to Twitter to share a tribute to the late Apple co-founder and one of Silicon Valley's most important luminaries.