Survey

The iPhone is now one-fourth of the world’s smartphone market

Ed Sutherland ∙ Updated April 10, 2018

Lost in all of the talk of Apple's declining profits was that the iPhone now accounts for a quarter of all smartphones shipped globally in 2012.

Although Samsung's triple-digit yearly growth-rate blinded many observers, Apple last year did eek out 47 percent growth.

It was enough to make Apple the only smartphone maker beside the South Korean firm to show any growth at all in 2012. Apple shipped 136.8 million iPhones in 2012, up from 93.1 million units in 2011, according to technology researcher IDC. Wednesday, Apple announced it shipped 47.8 million iPhones during the fourth quarter of last year...

More research shows Apple leads in US with 51% of smartphone market

Ed Sutherland ∙ January 22, 2013

Apple's iOS has more than 51 percent of the US smartphone market, leading Google's Android, which claims just over 42 percent of the American market share, according to new figures released Tuesday. The numbers are just the latest prior to Apple's quarterly sales report expected later this week. Handset sales research firm Kantar announced Apple gained 6.3 percent of the domestic smartphone market, fueled largely by demand for the iPhone 5. Meanwhile, Android sales in the US slowed lightly, shedding 0.6 percent from the same 12-week period in 2011...

Optimus G fuels LG’s return to No. 2 in the U.S., bumps Apple to No. 3

Ed Sutherland ∙ January 21, 2013

Competition to see who is the No. 2 cellphone maker in the U.S. has become a horse race. After losing it to Apple in 2011, LG for the first time since the iPhone 4S launch reportedly has retaken the spot behind industry-leader Samsung. But how did Apple, which produces only smartphones, for so long hold off the South Korean maker of both smart and feature phones?

According to Hong Kong's Counterpoint Research, LG in December snared thirteen percent of the overall U.S. cell phone market, beating Apple's twelve percent. However, it took LG's family of smart and dumb phones to regain the No. 2 spot, which it lost in 2011 when the iPhone 4S was released...

The iPad is becoming ad industry’s darling

Ed Sutherland ∙ Updated April 10, 2018

Here's one of those news stories that only confirm what we already suspected: Advertisers are in love with the iPad. Not only is the iPad preferred over its Android equivalents, but also the iPhone.

Users of the iPad are more liable to click on an ad than ads displayed on a smartphone or rival tablet, according to new industry research.

According to mobile ad company MoPub, advertisers prefer tablets over smartphones. The preference is because ads for tablets require little changes to move from the desktop or laptop. However, Madison Ave. has an especially soft spot for the iPad, which attracts consumers even more than the iPhone. In addition, ads on the iPad bring advertisers more revenue than those shown to Android tablet owners...

ChangeWave destroys all blabbering of supposedly weak iPhone 5 demand

Ed Sutherland ∙ January 15, 2013

If you've been watching Apple's stock price rise and fall as analysts debate whether it's the end of the world or simply a bad day for the iPhone 5, you're forgiven for feeling like a a yo-yo. However, to add to your confusion comes another set of charts illustrating everything's fine with iPhone 5 demand.

Indeed, according to a new ChangeWave survey based on a poll of 4,061 consumers in North America, demand for Apple's handset is as strong as ever. Specifically, 50 percent of respondents said they are planning to buy the iPhone 5 in the next 90 days, which jives well with Apple's previous iPhone launches. In fact, the iPhone 5 interest was higher than the iPhone 4S peak.

A series of charts also prove that iPhone interest, though flattening six months following the launch, remains high and even above rival Samsung. It all comes down to whether your cup is half-empty or half full...

Survey: the iPad mini becomes ‘kid’s tablet’ for holiday gifts

Ed Sutherland ∙ Updated April 10, 2018

We're still gaining insights from holiday sales of Apple products. The latest finding: the iPad mini is now dubbed the "kid's tablet" after one survey found post-Christmas usage of Apple's smaller tablet rose 270 percent among families with young children. The new data comes from the makers of Kindertown.

Kindertown makes an app which helps parents find child-suitable apps. Among other findings culled from the software's more than 200,000 users: while the iPad 4 was popular as a family gift, children also adopted the original iPad as a technological hand-me-down. Elsewhere, iPhone's were not a big gift item for this demographic, after-Christmas usage of Apple's handset not rising following the holidays...

US holiday Mac sales rose as PC shipments fell

Ed Sutherland ∙ Updated April 18, 2016

Apple Mac holiday sales in the US rose by 5.4 percent, countering the PC industry's overall 2.1 percent decline. The new numbers by research giant Gartner indicate Apple shipped 2.1 million Macs during the fourth quarter, up from two million for the same period in 2011. Meanwhile, pretty much every other vendor experienced a decline, with Dell reporting an abysmal sixteen percent decline.

Dell's US market share slid to 19.2 percent, down from 22.5 percent in 2011. All told, Apple now holds a 12.3 percent share of the US PC market, up from 11.4 percent last year, putting the company in the No. 3 spot, right behind Hewlett-Packard and Dell. PC vendors are now seeing US households letting the computers "age out" as they increasingly use tablets like the iPad for common tasks such as e-mail and web surfing...

Tablets to crush notebooks in 2013 as PCs become trucks

Ed Sutherland ∙ January 9, 2013

The argument over whether tablets should be classified as PCs could soon be moot. Shipments of devices such as Apple's iPad are expected to overtake notebook PCs in 2013. The cause: tablet (iPad) shipments are growing by double-digit percentages while PC demand is falling off a cliff - even in emerging markets...

Kantar: the iPhone is America’s top smartphone as Android falters

Ed Sutherland ∙ January 7, 2013

Apple's iOS is now the top-selling smartphone operating system in the United States, capturing for the first time more than 50 percent of sales, a new survey finds.

The improvement is the result of repeat iPhone buyers and new smartphone owners purchasing the discounted iPhone 4 or iPhone 4S, researchers say.

Android sales fell to 41.9 percent of the US market, a 10.9 percent drop during the same three-month period ended November 25. Meanwhile, Microsoft landed in third place, registering just 2.7 percent of smartphones sold domestically...

Apple passes LG for second U.S. spot as iOS-Android duopoly tops 90%

Ed Sutherland ∙ January 3, 2013

Lots of interesting data points to chew on in the latest comScore survey pertaining to cell phone sales in the United States during a three-month period ending November 2012. According to data, having knocked LG out of the position it held, Apple rose to become the second cell phone maker in the United States, despite only making smartphones.

Furthermore, nearly one out of each five mobile phone owners in the country is now using an iPhone. Looking just at smartphones, more than one in three U.S. subscribers now own a 'boring' iPhone. And as Apple and Samsung remain the only two smartphone vendors seeing growth in the U.S., no wonder iOS and Android now hold 90 percent of the country's market for smartphones. Talk about duopoly!

It was a very appy holiday season for iOS, Android

Christian Zibreg ∙ Updated February 23, 2018

Good news for developers: iOS and Android together accounted for a massive 1.76 billion app downloads around the world between Christmas Day and New Year’s Eve, per research by ad firm Flurry. That's more than a marked improvement compared to the 1.2 billion apps that were downloaded last year across both Android and iOS. Think about it, 1.76 billion downloads in just seven days.

In fact, a number of weeks since late November delivered more than a billion downloads. It wasn't that long ago that a billion downloads was considered a remarkable achievement throughout the span of the entire year, let alone weeks or months.

And if that data point didn't give you a pause, consider this: based on historical data, Flurry expects app downloads to regularly hit the one billion milestone each week going forward. Doing a quick math in your head, at that rate both iOS and Android should account for at least 52 billion downloads in 2013...