Philips has officially joined the onslaught of competitors looking to go head-to-head with Apple's iBeacon geolocation technology. At a retailer in northern Germany, the company is testing out a lighting unit which includes a built-in beacon that can relay information to smartphones.
It works a lot like many of the iBeacon solutions we've seen thus far. When shoppers enter a store, opening a companion app on their smartphone reveals a map and their location, and from there, they can search for various product, get directions to them, and receive other information...