Today at SXSW, Vevo announced a 24/7 channel coming to your traditional television via the Roku set-top box and the Xbox gaming console, but also to the Vevo web site and mobile platforms like Apple's iOS, Google's Android, Microsoft's Windows Phone. As you know, Vevo streams official music videos licensed from record labels, both through its web site and via a dedicated YouTube channel, where most of its 52 million monthly uniques come from.
Vevo's mobile apps will be updated with an around-the-clock curated experience of original programming, including live concerts and television shows. The experience is being described as multicast, meaning everyone gets to watch the same programming at the exact same time, regardless of the platform they're accessing it from. Vevo TV will even feature a 24-hour schedule of static programming blocks, just like your regular dumb-ified tube...