Report

Study shows Apple TV fell to fourth most popular streaming device in U.S. last year

Cody Lee ∙ August 20, 2015

The Apple TV fell to the spot of the fourth most popular streaming media device in the US last year, according to a newly-released study by Parks Associates. The research firm says that sales for Apple's set-top box were eclipsed by those from Roku, Google and Amazon.

"Roku continues to lead streaming media device sales in the U.S.," said Barbara Kraus, the director of research at Parks Associates. Their data shows that Roku accounted for 34% of units sold in 2014, with Google in second at 23%, and Amazon overtaking Apple for third.

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Even more Apple Watch details revealed in new report

Cody Lee ∙ Updated April 30, 2018

You will find yourself using your iPhone a lot less, once you've purchased an Apple Watch, according to TechCrunch. The publication has spoken with a number of people who have used the new wearable extensively, and one person even said they "nearly stopped" using their iPhone.

This is because the Apple Watch is built to handle alerts and other matters much more efficiently than your smartphone. Notifications are seen right away and acted on quickly, so they don't pile up, and apparently they're auto-disabled when the Watch is removed or reaches 10% battery life.

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Apple once again tops Interbrand’s Best Global Brands ranking

Sébastien Page ∙ Updated August 26, 2017

For the second year in a row, Apple tops Interbrand’s Best Global Brands ranking, an annual report that analyzes the brand value of the largest corporations in the world. Just like last year, Google scores the second place, right ahead of Coca Cola. Valued at $118.9 billion, Apple increased its brand value by 21%, while Google, valued at $107.43 billion, increased its brand value by 15%.

“Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”

For more details, have a look at the 2014 rankings, as well as the methodology used.

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Apple releases diversity report: 55% of US employees are white, 70% male

Cody Lee ∙ August 12, 2014

As promised, Apple has released a report on the diversity of its workforce today. The iPad maker is the latest tech firm to post such data in response to the growing debate on whether or not women and minorities are underrepresented in Silicon Valley.

Accompanying Apple's report is a letter from Tim Cook, who says he's not happy with the numbers, but says the company is making progress. Of its employees here in the US, 55% are white, and around the world, 7 out of every 10 of its employees are male...

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Mobile hit ‘Candy Crush’ made more money than all Nintendo games last quarter

Cody Lee ∙ Updated April 17, 2018

Critics have been saying for years that Nintendo should get into the mobile gaming business. It's not just that the company's hardware business is slipping, or that it's losing money, but mobile games happens to be a very hot space right now.

Case in point is this recent report from research firm Newzoo, which ranks public companies by game revenue. According to the firm's data, hit mobile title Candy Crush generated more money last quarter than all Nintendo titles combined...

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Angela Ahrendts makes good first impression in first weeks at Apple

Cody Lee ∙ May 19, 2014

Apple's former SVP of retail John Browett left a bad taste in everyone's mouth. After just six months in the position, it was pretty clear he wasn't right for the job, and Tim Cook fired him. And not only that, but he spent over a year finding a proper replacement.

The good news is, that replacement was Angela Ahrendts, and by all accounts she's nothing like Browett. In fact, according to a new report from 9to5Mac, she has already visited a number Apple Stores in the the San Francisco area, and the employees love her...

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EFF report praises Apple for efforts to protect consumer data

Cody Lee ∙ Updated April 17, 2018

The Electronic Frontier Foundation (or EFF) issued a new report this week entitled 'Who Has Your Back.' The document discusses major tech companies and their user privacy policies, and ranks them on transparency and other categories.

Interestingly enough, Apple was one of nine tech firms awarded a perfect score by the EFF. The Cupertino company received a star in each of the 6 categories, for a total of 6 stars—a remarkable improvement over its 1-star rating just last year...

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Canalys: 34% of smartphones sold last quarter had displays larger than 5-inches

Cody Lee ∙ May 15, 2014

This fall, Apple is rumored to unveil not one, but two new iPhones: one with a 4.7-inch display, and a larger 5.5-inch model. The move doesn't really echo the company's previous handset strategy, but it's not hard to see why it would make sense.

When it comes to smartphone displays, big is in. According to a new report from Canalys, sales of smartphones with displays 5-inches or larger grew 369% last quarter, and they accounted for more than 1/3 of all smartphones sold worldwide...

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Amazon announces it’s passed Apple and Hulu in streaming video usage

Cody Lee ∙ Updated October 13, 2018

Following the unveiling of its new Fire TV box last week, Amazon announced today that video streams on Instant Video nearly tripled over the past year. And according to a report from tracking firm Qwilt, the e-commerce giant has surpassed Apple and Hulu in streaming video usage.

The report doesn't mention how traffic for Apple and Hulu is being tracked, but it does show that Amazon experienced a 94% traffic volume increase of streaming video users in the last 12 months. In fact, in March, Amazon's Instant Video service was only topped by Netflix and YouTube...

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Apple considering iTunes for Android, on-demand streaming service

Joe Rossignol ∙ Updated April 16, 2018

Apple is contemplating launching an iTunes app for Android devices to bolster its digital music sales, according to a new Billboard report. The company is also said to be in exploratory talks with senior label executives about rolling out an on-demand streaming service that would rival Spotify and Beats Music. These two moves are part of a broader strategy that would help the Cupertino-based company combat double-digit drops in iTunes downloads in the United States… 

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Apple named most valuable ‘billion dollar brand’ in the US

Cody Lee ∙ March 19, 2014

A new report was released yesterday by brand consulting agency Brand Finance, naming the top "billion dollar brands" in the United States. The list was compiled estimating the royalty rate that would be charged to use a company's brand and combing that with expected future revenue.

Unsurprisingly, Apple was ranked number one by a long shot, with a value of $104.7 billion. The iPad-maker is the most valuable company in the world in terms of market cap, and has taken the top spot several times in other brand value lists. Google came in second place at $68.6 billion...

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