Phil Schiller

Phil Schiller on why MacBook Pro has headphone jack, lacks SD card slot & more

Christian Zibreg ∙ November 2, 2016

Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, sat down for an exclusive wide-ranging interview with British newspaper The Independent. He talked the MacBook Pro controversy, explaining why the refreshed notebook has retained the 3.5mm analog headphone jack, but lost an SD card slot.

He also touched upon a few other controversial topics, like Apple's product philosophy when it comes to the notebook form factor in general and the company's stubborn refusal to release a touchscreen-enabled Mac.

Apple execs go on PR offensive to defend removal of “dinosaur” headphone jack from iPhone 7

Christian Zibreg ∙ September 8, 2016

Apple's marketing honcho Phil Schiller said during yesterday's iPhone 7 keynote that the company has had the courage and vision to remove the ubiquitous 3.55 mm audio headphone jack from the handset in a forward-thinking move that has allowed its engineers to cram more hardware features inside the handset than ever before.

Schiller, Greg Joswiak and hardware chief Dan Riccio took to BuzzFeed News to list some of the new iPhone 7 features made possible by the abolished jack.

Apple’s marketing honcho Phil Schiller joins biotech company Illumina’s board of directors

Christian Zibreg ∙ July 28, 2016

Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, has been named to biotechnology company Illumina's board of directors. According to Illumina's announcement, Phil’s track record and global experience in marketing world-class products “will help guide us as we continue to develop innovative new solutions for our customers.”

Of course, Apple's interest in health-related technologies for the Apple Watch is well known. Illuminas President and CEO, Francis deSouza, said that Phil's vision, integrity and passion are “fully aligned” with Illumina’s core values.

“’P.S. spelling counts here”

Christian Zibreg ∙ July 18, 2016

In May 2013, Apple offered industry analyst Michael Gartenberg to join its marketing team under the leadership of Phil Schiller, Senior Vice President of Worldwide Marketing.

He took the job without hesitation and lasted nearly three years on it before resigning in December 2015. Gartenberg, who is currently with iMore, maintains that “Apple is probably one of the best places in the world to work” and tells a little anecdote that highlights how far Apple's attention to detail goes.

App Store to gain Categories tab and easier app sharing with 3D Touch

Christian Zibreg ∙ June 8, 2016

Aside from a pair of major developer-facing enhancements that are coming to the App Store this fall—Search Ads and Subscription improvements—Apple appears adamant to fix some of the longstanding pain points with store navigation and app discovery.

For instance, the Featured tab will no longer show apps a user has installed on their device.

Apple also said that it'll be bringing back the Categories tab for the store and let you share apps on social media right from the Home screen with 3D Touch.

App Store’s Featured section will soon stop showing apps you already have installed

Christian Zibreg ∙ June 8, 2016

Beyond Search Ads and a bunch of new options for In-App Subscriptions, Apple is making a few subtler changes to how the App Store's storefront apps function in the hope of improving app discovery.

As per SVP of Worldwide Marketing Phil Schiller, who also manages App Stores and Apple's relations with developers, the store's Featured tab will soon filter any apps you already have installed on your device, so that you're only looking at new apps.

Phil Schiller gives fans a grammar lesson: never pluralize Apple product names

Christian Zibreg ∙ April 29, 2016

You use your iPhone every day, but how many iPhones do you actually own? That simple question would never pass a grammar check by Apple's boss of worldwide marketing, Phil Schiller.

Responding to a debate on pluralizing the iPad Pro name, which ensued between Andreessen Horowitz partner Benedict Evans and analyst Michael Gartenberg, Schiller tweeted that “One need never pluralize Apple product names”. But what then does he propose as the correct way of saying that Evans used two iPad Pros?

Apple acknowledges App Store algorithm problems

Christian Zibreg ∙ March 14, 2016

Responding to a number of complaints on social media that disgruntled third-party developers posted over the weekend, Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, has acknowledged that Apple is aware of the problem and has confirmed that the company is working on a solution.

“Shouldn't happen,” reads Schiller's response on Twitter to complaints by Mozilla’s Lisa Brester and Screenshot++ developer Wesley Dyson.

”We'll look into it. Thank you,” Schiller wrote.

Inside Apple: Charlie Rose interviews Tim Cook, Jony Ive, Angela Ahrendts, Phil Schiller, and more

Jeff Benjamin ∙ Updated April 19, 2018

CBS has posted video of its Inside Apple interview conducted by 60 Minutes' Charlie Rose. The interview encompasses a wide range of subjects such as Apple's design studio activity, following Steve Jobs, the success of the Apple Watch, China, and much more.

True, most of the content consists of softball questions, and there's really nothing new to be gleaned here that we didn't already know. Still, it's a highly-calculated, yet nevertheless interesting, look inside Ive's design studio, Apple management meetings, and other behind-the-scenes clips. In other words, if you're a fan of Apple, it's basically must-see TV.

Jeff Williams becomes Apple’s Chief Operating Officer, Phil Schiller now oversees all App Stores

Christian Zibreg ∙ Updated January 28, 2016

Apple today announced that it is promoting Jeff Williams to Chief Operating Officer. Williams has been the company's Vice President of Operations and served as Tim Cook's right-hand man during the latter's multi-year tenure as Apple's op-chief in the Steve Jobs era.

Phil Schiller, Apple's Senior Vice President of Worldwide Marketing and the steward of its relationship with developers, will expand his role to include leadership of the App Stores across all Apple platforms.

Apple’s marketing honcho discusses pursuit of perfection, intense team collaboration and more

Christian Zibreg ∙ October 28, 2015

Phil Schiller, 55, is a man of many superlatives, not least of which is the famous 'can't innovate anymore, my ass' message to Apple haters during the unveiling of the radically revamped Mac Pro workstation.

And as a guy who oversees Apple's marketing initiatives across the globe and acts as the steward of the company's relationship with developers, it's his nature and his job to promote collaboration between engineers, designers and executives.

In a rare and interesting interview with Mashable editor-at-large Lance Ulanoff (Mashable? This is the new Apple, get used to it), Schiller talks in detail about internal collaboration that makes radical products like the new 12-inch MacBook possible.

He and John Terns, who is Vice President of Mac and iPad engineering, also touch on a bunch of topics that are dear to the hearts of Apple's many fans, including an upcoming flying saucer-shaped campus, hybrid computing devices, Apple's design processes and much more.

Apple shows off Watch at Milan’s Salone Del Mobile Design Fair, with executives on hand

Christian Zibreg ∙ Updated May 14, 2017

Apple is showing off the Apple Watch at the Salone Del Mobile Design fair in Milan, Italy, with SVP of Worldwide Marketing, Phil Schiller, and industrial designer, Marc Newson, both on hand at the event.

The device is displayed in rows of glass-topped tables inside the Carlo e Camilla restaurant in Segheria. In addition to using literally the same tables found in its own retail stores, Apple's replicated the U.S. Apple Store try-on experience at the fair.

This despite the device not yet being available for pre-order in Italy. Thankfully, Italian blog Macitynet.it and French site iGen.fr have provided several photographs of Schiller and Newson showing off their device and posing for photographs.