Netflix

Netflix hiking prices for US users next month

Netflix is rising prices, again. Starting this November, customers in the United States will be paying more for the company's middle and top-tier plans.

As Mashable reported Thursday, the standard $9.99 per month service that offers simultaneous HD streaming on two screens will cost $10.99 per month.

The premium tier will rise from $11.99 to $13.99, meaning customers who want to stream Netflix on up to four screens at once in Ultra HD will be paying an additional two bucks per month for the privilege, which works out to an additional $24 over the course of twelve months.

The basic $7.99 plan's price is staying put, for now.

Enjoy Netflix's current prices while you can.

The company released the following statement regarding the upcoming price hike:

From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster.

Netflix will notify US subscribers of the price change on October 19. By December, every Netflix subscriber will be paying the higher price, grandfathered or not.

Netflix's standard $7.99 per month plan is still more affordable than HBO NOW at $14.99 per month or Hulu's ad-free plan at $11.99 per month though it lets you stream only in standard definition on one screen at a time.

Back in My 2014, Netflix raised prices of the entry-level tier from $7.99 to $8.99 per month for new customers in the United States and European markets though existing subscribers were exempt from paying extra for 24 months.

Netflix ditching stars for thumbs-up/down system, planning to stream mobile content in HDR quality

Netflix is abandoning star ratings in favor of a binary thumbs-up/down system set to start rolling out in a few weeks, Fast Company reported Friday. Variety says Netflix is also planning to stream content in High Dynamic Range (HDR) quality on supported mobile devices. HDR video offers a more dynamic and richer range of colors, brighter whites and deeper blacks. Lastly, they're experimenting with mobile-specific cuts of movies and TV shows tailored to viewing on smartphone screens.

Apple hires former Netflix executive and Amazon Fire TV chief to head up Apple TV business

Apple appears poised to shake up its Apple TV business amid data showing that sales of the media-streaming box saw a year-over-year decline. Apple TV was last refreshed in October 2015.

According to Bloomberg's Mark Gurman, Apple in February hired Timothy D. Twerdahl to lead Apple TV operations and beef up teams seeking content deals.

Twerdahl is the former head of Amazon's Fire TV operating unit. Prior to his tenure at Amazon, he served as an executive at Netflix and later as a Vice President in charge of consumer devices at Roku. He was also Vice President of Products at smartwatch startup WIMM Labs from 2009 to 2012, according to his LinkedIn profile.