Apple is hoping to launch its rumored Apple Pay loyalty rewards program in time for the holiday season, reports Bank Innovation. The program was initially thought to be part of Apple Pay 2.0, expected in the fall of 2015, but new reports claim Apple pushed up the time table.
How the program will work is still unknown, but Bank Innovation says it will likely utilize Apple's iBeacon tech. It offers an example that includes the Apple Pay user receiving a push notification while in a clothing store that reads: "hey if you buy this now, you can get this for free."