Zooming past its biggest rival Samsung, Apple has officially emerged as China's #1 mobile brand in both awareness and loyalty, according to the latest consumer survey conducted by the China Brand Research Center’s.
The research firm's 2014 China Brand Power Index polled a whopping 13,500 Chinese across 30 cities, aged 15 to 60, from August 2013 to January 2014.
According to CNET, Samsung's focus on market share rather than customer satisfaction and loyalty has contributed to its fall from the top spot it had previously held in China since 2012.