Lee Clow, the creative genius behind some of the most iconic Apple commercials and campaigns of all time, has announced his retirement today. He is 76 years old.
Apple has aired a new 30-second promotional video for the latest iPhones. Similar to other photography-focused commercials for its new smartphones, this advertisement is all about Apple's new imaging capability, called Depth Control.
Apple Music has posted a trio of short videos to YouTube that use Memoji, which are customizable Animoji, to represent musicians Ariana Grande, Khalid and Florida Georgia Line.
Apple's official YouTube channel last night published a video dedicated to the Smart HDR photography feature available on the new iPhone XR, iPhone XS and iPhone XS Max models.
Apple's latest video, showcasing some of the creative video-capture possibilities afforded by its smartphone line, has been shot using 32 iPhone XRs mounted on a 360-degree bullet-time rig.
Apple's official YouTube channel on Monday shared a new video that offers a behind-the-scenes look at how the new "Made with iPad Pro" series of television commercials were filmed, edited, animated, designed and composed completely with its latest and greatest tablet.
Ahead of Chinese New Year which falls on February 5, Apple's official YouTube channel yesterday released a short shot-on-iPhone film about the taste of home.
Titled "The Bucket" and done by acclaimed director Jia Zhangke, the video asks the question: "What gifts would your parents prepare when your Chinese New Year visit comes to an end?".
It invites the viewer to capture the taste of home this Chinese New Year with their iPhone.
The taste of homeAnd here it is.
https://www.youtube.com/watch?v=Eu-TqfxpfgU
Apple has also posted a pair of behind-the-scenes videos in which the author sheds some light on how slowing time with the Slo-mo camera feature makes emotions last longer.
https://www.youtube.com/watch?v=TRn6SutCmcU
"Use Slo-mo to prolong and savor the taste of home this Chinese New Year," Apple advises. In the following making-of video, Jia discusses bridging the gap between his subject matter and audience through the Depth Control feature.
https://www.youtube.com/watch?v=7lYFWtSIPiM
"Use Depth Control to get closer to the taste of home this Chinese New Year," says Apple.
Shot on iPhone, but...These short films were all shot on the new iPhone XS.
As we saw with other Apple-commissioned clips, third-party accessories for filmmaking were most likely used in the making of these clips to stabilize footage, capture aerial scenes and more, with color-correction and editing likely done in professional video editing apps.
Prime examples of such professionally done videos include recent short films about a teenage athlete from American Samoa and Japan’s extravagantly decorated trucks, called "decotora," that attempt to highlight low-light photography improvements of the latest handsets.
Shot on iPhone contestThree days ago, Apple announced a contest inviting iPhone users from around the globe to submit their best shots for a chance to be featured on billboards, in retail stores and online.
Submissions will be accepted from January 22 to February 7, and Apple says a panel of judges will be selecting 10 winning photos.
Apple to pay licensing feesResponding to criticism by the artistic community that it will use select works from the winning iPhone photographers on billboards without compensation, Apple has since updated the content announcement to acknowledge that winning artists will be paid for their work.
"Apple believes strongly that artists should be compensated for their work," reads the updated press release. "Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels."
What do you think about these new shot-on-iPhone ads?
Let us know in the comments down below.
Apple on Friday posted a new promotional video to its official YouTube channel. Running one minute and ten seconds long, it highlights the company's Liquid Retina display technology along with all the colors that the $749 iPhone XR is available in.
Bloomberg reported on Tuesday that Apple is now “experimenting” with iPhone marketing strategies it apparently rarely uses, including discount promotions through generous device buyback terms, in an effort to help increase sales of its iconic smartphone.
Microsoft yesterday published quit an amusing festive ad for Surface Go through the team's official YouTube channel. Running thirty seconds long, it depicts a little girl standing in front of a Microsoft Store as she professes her love for Surface Go over Apple's iPad.
Apple's shot on iPhone campaign has been running for a few years now, and continues unabated as the company on Friday published a new video to its official YouTube account that features Japan’s extravagantly decorated trucks, called “decotora.”
Apple on Thursday via its official YouTube channel published a new commercial, titled “A Little Company,” that doesn't just feature “There’s Always Me” by Elvis Presley but also a bunch of Elvis impersonators to show off group FaceTime calling.