Apple this morning released some new imagery as part of its ongoing #ShotOniPhone campaign on social media, featuring gorgeous clips of nature from around the world.
Marketing
New ads highlight iPad Pro’s on-the-go power and versatility, USB-C, Apple Pencil & more
Aside from sharing a new shot on iPhone mini film, Apple this morning also published half a dozen videos on its official YouTube channel showcasing the versatility and on-the-go power of the new iPad Pro, including features like USB-C connectivity, Apple Pencil drawing and so forth.
New Shot on iPhone video: whale shark research, awesome underwater photography
Apple's #ShotoniPhone campaign continued today with a new video posted to the company's official YouTube channel highlighting whale shark research with pretty cool underwater photography and features great videography work.
New 10-second videos promote Apple Watch bands & the final assembly of an iPhone
Apple yesterday released a pair of short 10-second videos through its official US and UK YouTube channels. The first clip promotes a variety of styles and colors provided by the new Spring-themed Apple Watch bands and the other highlights Apple's environmental efforts seen through the lens of the final assembly of an iPhone.
Apple’s patented round pizza box makes a cameo appearance in a humorous short film
Apple yesterday released an awesome 3-minute film on YouTube that touts the benefits of using its products in the workplace, but in a humorous way that involves a cameo appearance of the patented round pizza box reserved for customers of its Caffè Macs cafeteria.
Another privacy-related Apple ad focuses on Safari’s anti-tracking measures
Apple today shared a new privacy-focused video through its official YouTube channel that highlights the intelligent tracking prevention feature in the Safari browser.
Apple airs new “Why iPhone?” ads, one of them focuses on iOS 12’s speed for the first time
Apple United Kingdom released this morning through its official YouTube channel a trio of new advertisements in the "There's More to iPhone" series and one of them highlights iOS 12's speed gains, the first time an Apple ad has focused on that aspect of the operating system.
Watch the elaborate fake ad for AirPods 2 that has deceived many Apple rumor sites
Apple rumor reporting is a serious business, as highlighted by a supposed AirPods 2 advertisement—in reality, an elaborate fake—that has deceived many Apple rumor sites.
Apple’s comical Depth Control ad series continues with a new “Alejandro” video
Apple recently kicked off a brand-new series of comical iPhone photography ads focused on the Depth Control feature with an inaugural video which turned "bokeh" into a verb, and now the company has published the latest humorous ad in the series, titled "Alejandro".
Apple teams up with China’s Alipay on interest-free financing for new iPhone purchases
Apple has teamed up with China's Ant Financial Services Group, which owns the AliPay mobile payments network, and several local banks to offer an interest-free loan to customers who are looking to purchase a new iPhone through the company's local online store. The goal is to sharply lower the monthly sums Chinese customers have to pay for brand-new iPhones.
The latest Apple Watch ad is about Maps turn-by-turn navigation and the freedom of cellular
Apple United Kingdom via its official YouTube channel released a new advertisement this morning that promotes cellular connectivity on the LTE-enabled Apple Watch Series 4.
Apple acquires digital marketing startup DataTiger
Apple has acquired digital marketing startup DataTiger, according to a new report from Bloomberg. The outlet points to a regulatory filing from December that shows the iPhone-maker now controls the U.K.-based company.