Go behind the scenes of this year's Apple holiday ad which was shot with the iPhone 13 Pro cameras by Oscar nominees Jason Reitman and his son Ivan.
Apple takes you behind the scenes of its holiday film, “Saving Simon”
Marketing
French director Michel Gondry uses iPhone 13 Pro cameras to film a short starring eggs
Apple has shared a new video shot on iPhone, featuring eggs. Commissioned by Apple, the short film was taken with iPhone 13 Pro camera by French director Michel Gondry.
Apple’s been secretly buying Google ads for major apps to capture subscription revenue
Apple seems to have plotted a legitimate yet cunning scheme designed to capture millions of dollars in revenue from high-profile subscription apps like Tinder and HBO. It involves buying Google ads which take customers to an app's page on the App Store, potentially preventing people from realizing they could also subscribe on the web.
Deal: Buy a smart TV from LG and get three free months of Apple TV+
LG and Apple have teamed up for a promotion offering free Apple TV+ for three months to those who buy an eligible smart TV from the Korean consumer electronics maker.
California streaming no more: You’ve read about the latest Apple shiny, now watch all the new ads
Apple's virtually-held September 14 event under the tagline “California Streaming” revealed updates to the iPhone lineup, Apple's bread and butter, in addition to the sixth-generation iPad mini and Apple Watch Series 7. If you're not caught up yet, it might be a great idea to watch the new ads first to familiarize yourself with Apple's talking points before diving deeper.
If the Perseverance had Google Photos…
Having spent six full months on Mars, NASA's Perseverance Rover has already snapped up 125,428 photos, and it's showing no signs of slowing down.
Billie Eilish promotes Apple Music spatial audio in new Apple video
Apple has teamed up with the popular American singer and songwriter Billie Eilish on a new short film promoting the company's new Apple Music spatial audio feature.
Watch Apple’s new “Haystack” ad showing finding a misplaced iPhone via Apple Watch
A new iPhone 12 commercial from Apple, dubbed “Haystack,” demonstrates how easy it is to find a misplaced iPhone with an Apple Watch.
I just rewatched the Windows 7 launch party video, my favorite worst Microsoft ad ever
We surely hope that Microsoft's attempt at a campy viral campaign for when Windows 11 launches won't be a promotional blunder as this cringe-worthy Windows 7 launch party video.
Watch Apple’s unlisted ad portraying modern PC users as losers suffering from iPad envy
Apple's ad campaign under the tagline “Your next computer is not a computer” continues with an unlisted YouTube video that would have you believe PC users are suffering from iPad envy.
Apple Japans shares an awesome Apple Watch ad targeting active people
Apple's Japan division has shared a new ad for the Apple Watch on its own YouTube channel, employing some cool effects and cuts to appeal to active people.
Watch this now: How Apple “stole” the Mac’s M1 chip for the new iPad Pro
This awesome commercial wants to sell you the message that Apple has supercharged the newly announced iPad Pro by equipping it with the company's custom Mac chip, the Apple M1.