Marketing

Watch Apple’s cool new environment video: it’s all about iMessage

Christian Zibreg ∙ April 22, 2016

Apple yesterday published a cool new video on its YouTube channel that does a very good job explaining to the general public, in layman's terms, its renewable energy strides.

The 45-second clip is all about iMessage, Apple's own messaging service that's built right into the stock Messages application on iOS and OS X.

With an average of tens of billions of iMessages hitting Apple's data centers on any given day, the Cupertino firm wanted to make it clear that the impact on our environment is negligible because Apple's servers run on 100 percent renewable energy.

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A bunch of new ads for the Apple Watch have surfaced on Apple’s YouTube channel

Christian Zibreg ∙ April 11, 2016

More than half a dozen new commercials for the Apple Watch surfaced Monday on the company's official channel on YouTube. Titled “Rain”, “Surprise”, “Golf”, “SWAP”, “Find”, “Chase” and “Row”, these ads are fifteen seconds each and showcase specific facets of the wearable device, such as changing bands and switching faces to suit any occasion, fitness and activity tracking and more.

They also highlight specific first-party apps, including the Messages and Workout apps, as well as third-party ones like the Dark Sky weather app while detailing other capabilities of the device such as pinging a connected iPhone right from a glance.

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Apple releases new Apple TV ad starring Lakers player Kobe Bryant and actor Michael B. Jordan

Christian Zibreg ∙ April 10, 2016

Apple on Sunday released a brand new commercial for the fourth-generation Apple TV, titled 'Father Time' and available on YouTube.

The 60-second ad features LA Laker's star Kobe Bryant and actor Michael B. Jordan and focuses on using tvOS's Siri features in conjunction with the Siri Remote to “make it easier than ever to find and enjoy whatever you’re looking for.”

The two men are sitting on the couch in a trailer and Jordan picks up his Siri Remote to ask the personal digital assistant to open the official NBA app.

Then, they start arguing over... Well, just watch the ad.

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Taylor Swift wipes out on the treadmill in latest commercial for Apple Music

Christian Zibreg ∙ Updated September 17, 2017

Pop artist Taylor Swift, whose public critique of Apple Music not originally paying out royalties to artists for free trials did force Apple to change its stance, is now the star of the latest commercial for the subscription streaming-music service.

In a comical 60-second video, published this morning on Beats 1's YouTube channel and aptly titled “Taylor vs. Treadmill”, the singer preps for a cardio workout.

She browses workout playlists on Apple Music and then sings along to a track by Drake and Future for a while before falling off the treadmill while still continuing to rap along, with the tagline describing Apple Music as “distractingly good”.

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Siri stars in the new Apple TV ad, ‘The Kiss’

Christian Zibreg ∙ March 24, 2016

Apple's just aired a brand new television commercial to promote its fourth-generation Apple TV, and it's all about voice capabilities that are built into the new set-top box and activated by pressing a dedicated button on the Siri Remote that ships with the device.

The 60-second ad, titled 'The Kiss' and starring Alison Brie and Game of Thrones' Nikolaj Coster-Waldau (Jaime Lannister), is really amusing and well worth watching, but I'll let you be the judge of that.

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As Apple News Format opens to all publishers, Apple launches ad campaign for News app

Christian Zibreg ∙ March 16, 2016

The native Apple News Format is now open to all independent publishers of all sizes as Apple has kicked off a brand new advertising campaign meant to persuade more people to use iOS 9's News app, Vanity Fair reported yesterday. Currently, the News app, which is basically an aggregator, has about forty million readers.

Last September's iOS 9 release brought out the News app with support from more than a hundred major publishers as launch partners.

Now everyone, bloggers included, can take advantage of the rich-media Apple News Format to deliver their content to iOS users in immersive ways, with interactive graphics, video, auto-resizing layouts, crisp typography and smooth animations.

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Microsoft fires another salvo at Apple’s Mac with new Surface Book ads

Christian Zibreg ∙ March 9, 2016

Microsoft is back at it with new commercials that build up to the “I can't do that on my Mac” tagline.

The Windows giant kicked off the new theme with commercials for Windows 10 that highlight some of the things “Macs can't do” such as its built-in Cortana personal digital assistant, support for inking and drawing on notebooks with built-in touchscreens and the ability to log in to Windows with your face.

Yesterday, Satya Nadella & Co. posted new commercials for its Surface Book, a device marketed as “the ultimate laptop” because it's performant and versatile. The commercials, first spotted by The Loop, gush over Surface Book features such as a high-resolution screen and the responsiveness and precision of its stylus.

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Samsung’s celebrity-studded Galaxy S7 ad is smart and subtle with anti-Apple digs

Christian Zibreg ∙ February 29, 2016

Samsung's Galaxy advertising campaigns typically are not the subtlest of digs at Apple, but the new star-studded commercial for the latest Galaxy S7 smartphones is different.

Featuring actors William Macy and Wesley Snipes, hip-hop artist Lil Wayne and other celebrities, the commercial focuses on the features that differentiate the Galaxy S7 from the iPhone 6s.

The highlighted features that the ad poses as the Galaxy S7's competitive advantage over Apple's smartphone include waterproofing, two times better lowlight performance, a longer-lasting battery, support for Samsung's virtual reality headset, Samsung's mobile payment system that works anywhere credit cards are accepted, the phone's expandable memory and more.

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Tim Cook criticized after tweeting out blurry image taken during Super Bowl 50

Christian Zibreg ∙ February 8, 2016

After snapping up a photo from the 20-yard line of Levi's Stadium at the end of the Super Bowl 50 game, Apple CEO Tim Cook thought it might be a good idea to share it with the world via his Twitter account.

And so he did, only to find out that the image he had taken prompted Twitterverse to go into ridicule mode.

As noted by The Verge, many Twitter users pointed out that the image Cook took on his iPhone is very blurry, and some of them tagged their comments on Twitter with the #ShotOniPhone hashtag that Apple uses to promote its latest ad campaign which—oh, the irony—focuses on iPhone photography features.

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‘Shot on iPhone’ campaign is back with beautiful portraits taken on iPhone 6s

Christian Zibreg ∙ February 1, 2016

Apple has rebooted its successful 'Shot on iPhone' advertising campaign, which now highlights photographs that users have taken on their iPhone 6s and iPhone 6s Plus.

TIME reports that the new ad campaign features 53 images from 41 amateurs and professional photographers from around the world, with the major focus on portraits, many of which were photographed in “subtle, everyday moments.”

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Apple confirms it’s become official sponsor of Super Bowl Host Committee

Christian Zibreg ∙ Updated June 23, 2017

Friday, Apple confirmed to Daniel Roberts at Yahoo Finance that it's signed up for the first time to become a sponsor of the Super Bowl Host Committee.

In sponsoring the host committee, which finances and organizes the logistics behind putting on the big game, Apple won't be offered the same perks that are available to companies that sponsor the Super Bowl itself, such as billboards and signage around the stadium or use of the NFL's official logo.

That may not matter to Apple at all, however, as the move is probably linked to this week's news that the company is trying to get the rights to stream NFL games in London.

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