You don't need to be an advertising expert to figure out that the latest campaign for Samsung's Galaxy S7 and Galaxy S7 Edge bears striking resemblance to “Shot on iPhone,” one of Apple’s most successful ad campaigns which has won many awards since its debut nearly two years ago.
As CNET reported this morning, Samsung started airing a brand new commercial for its new Galaxies.
Titled “Captured on Samsung Galaxy S7”, the video was conceived to show off 4K video capture capabilities of the phone.
The UEFA European Football Championship kicks off on Friday, June10, and Apple's United Kingdom branch has decided to celebrate the occasion by releasing a brand new “Shot on iPhone” commercial, aptly titled “The Beautiful Game.”
The 30-second video features various photographs and videos of soccer players, fields and stadiums shot by iPhone users around the world.
Apple today announced a pair of major changes that will be coming to the App Store this fall, which it said were designed to help grow developer app’s business and engage with new and existing customers.
Both the rumored search ads and various subscription enhancements will soon be available across any app category, games included.
Apple today posted a total of eight new commercials to its YouTube channel, each running fifteen seconds long and highlighting cherry-picked camera work by iPhone photographers from around the globe.
The ads showcase the various video capture features of the iPhone's camera, including Slo-Mo. One of the photographers actually shot his video on an airplane flight between Miami and Curaçao.
Apple last evening posted on the official Beats 1 channel on YouTube a pair of new commercials which strive to explain in layman's terms the allure of Apple Music's $9.99 per month subscription tier. Both ads feature Atlanta rapper DJ Khaled and one of them has Khaled cruising through Malibu in a Rolls-Royce Phantom with the international super model Naomi Campbell behind the wheel.
We've already seen pop singer Taylor Swift wipe out on the treadmill and drop a mic like a pro in a pair of amusing television commercials for Apple's $9.99 per month subscription music service. This morning, she tweeted out another short video created to promote Apple Music. “Dance like no one's watching,” reads the tweet. In the new video, Swift dances around her living room to The Darkness' song “I Believe In A Thing Called Love”.
Apple on Monday aired a new television commercial for the iPhone 6s and iPhone 6s Plus, titled 'Thank You Speech' and starring “How I Met Your Mother” star Patrick Neil Harris (he had a cameo on Apple's recent 'Onions' ad).
The 30-second clip shows off a tetherless Siri feature that users can optionally enable on their iPhone 6s or iPhone 6s Plus in order to converse with the personal digital assistant using the 'Hey Siri' keyword even when their device is not connected to power.
Mother's Day is this Sunday and Apple is taking notice. In addition to airing a Mother’s Day-themed iPhone 6s ad and sending an email blast to remind customers to pick up an Apple Watch as a Mother’s Day gift recommendation, the company has now launched a dedicated website that lets you make your Mom appear in her own 'Shot on iPhone' film.
The interactive web app is aptly named “Moms Shot on iPhone” and is really amazing.
Mother's Day is one week from today. Apple has already sent an email blast to registered customers to remind them to pick up an Apple Watch as a Mother’s Day gift recommendation and now the company has started airing a brand new iPhone 6s television commercial, aptly titled “Mother's Day”.
The 30-second ad “celebrates motherhood through the lens of iPhone users around the world”.
You use your iPhone every day, but how many iPhones do you actually own? That simple question would never pass a grammar check by Apple's boss of worldwide marketing, Phil Schiller.
Responding to a debate on pluralizing the iPad Pro name, which ensued between Andreessen Horowitz partner Benedict Evans and analyst Michael Gartenberg, Schiller tweeted that “One need never pluralize Apple product names”. But what then does he propose as the correct way of saying that Evans used two iPad Pros?
Following its nicely done Earth Day ads featuring iMessage and a recycling robot dubbed Liam, Apple on Monday released a pair of brand new television commercials for the iPhone 6s, which promote Touch ID and the handset's ability to capture video in crisp 4K resolution through the lens of its twelve-megapixel rear camera.
The new commercials, titled “Fingerprint” and “Onions,” run thirty seconds each and are available on Apple's official YouTube channel, but we've embedded them into this article for your viewing pleasure.
In addition to a nicely done environment-focused video posted yesterday, in which Apple boasts how its data centers run on 100 percent renewable energy, the Cupertino firm this morning released another Earth Day focused television ad on its YouTube channel, this one promoting recycling.
Featuring Siri and Apple's recycling robot Liam, the 25-second video has Siri conversing with the robot, asking him what he's doing for Earth Day.