Last Friday, Apple's United Kingdom branch shared a pair of Christmas-themed commercials for Apple Watch Series 2. The videos have since appeared on Apple's U.S. YouTube channel, in addition to an additional two 15-second ads for Apple Watch Series 2, titled “Go Dance” and “Go Out”.
Apple's United Kingdom branch today shared a pair of new ads via its dedicated UK YouTube channel.
The two television commercials run fifteen seconds long each and promote Apple Watch Series 2 ahead of Christmas. Titled “Go Play” and “Go Run,” positioning Apple's latest GPS-equipped watch as the perfect assistant for a healthier life and the perfect fitness companion. Check them out and let us know what you think in the comments.
It seems Apple has partnered with Universal Pictures to promote “The Secret Life of Pets” by updating Siri's backend with a bunch of responses related to the animated movie. The company's official iTunes USA Facebook page promotes Siri partnership with a nicely done teaser video.
We also spotted a dedicated “Siri, what do my pets do when I'm not home?” banner which briefly appeared in the iTunes Movies app on the Apple TV.
Apple has stopped disclosing how much it spends on advertising, as revealed in its annual report (10-K) filed with the United States Securities and Exchange (SEC) commission in October.
Apple's motives behind this move are unclear and the SEC filing makes no mention of its advertising expenses for the whole 2016. In 2015, Apple's ad spend rose fifty percent to a record $1.8 billion.
The decision to stop reporting how much it spends on advertising may have something to do with the fact that the iPhone maker ended 2016 with its lowest operating margin since 2009, partially due to spending more ad dollars to drive total revenue.
Apple just aired a brand new holiday-themed television commercial through its channel on YouTube. Titled “Frankie’s Holiday,” the cinematic video runs two minutes long and depicts an unexpected holiday visitor who finally receives the “warm welcome he’s always yearned for.” The unexpected visitor is Frankenstein himself, who happens to be an iPhone 7 user.
The Christmas-themed upbeat commercial conveniently closes with a positive message which invites users to open their hearts to everyone.
The new MacBook Pro hasn't even shipped to everyone who have pre-ordered it, but on Thursday Apple began airing its very inaugural television commercial. Aptly titled "Bulb," the video runs one minute and 37 seconds long and frames the expensive notebook as a tool "for ideas to come".
"Ideas have always pushed the world forward," Apple says in the ad. "Introducing a tool for all the ideas to come. The new MacBook Pro."
During the official iPhone 7 unveiling last month, Apple announced one brand new and two improved Beats by Dr. Dre headphones, all of which utilize the new Apple W1 wireless chip: Powerbeats3 Wireless, Solo3 Wireless and the upcoming BeatsX earphones. A new ad Apple posted Monday, featuring Karlie Kloss, Young M.A., Brunas Schmitz and Justine Skye, highlights some of the Solo3 Wireless features enabled by the W1 chip, like touch controls and a longer lasting 40-hour battery.
Apple today shared a new television commercial via its YouTube channel highlighting stereo speakers and the improved IP67 water resistance on the iPhone 7 series. Titled “Dive”, the 60-second video opens with a pool scene depicting an older guy who is soaking up sun rays whilst listening to “La Virgen de la Macarena” by Arturo Sandoval playing through the iPhone's stereo speakers.
He then turns up the volume and proceeds to climb the high dive as everyone else is watching with anticipation. As the song climaxes, he jumps off causing his device to get splashed with water poolside. The video closes with Apple's “practically magic” tagline used consistently in iPhone 7 advertisements.
Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you'll be enjoying Pandora's new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life.
Apple has created a new marketing apprenticeship program called 'Orchard,' reports MacRumors. The site discovered an intriguing landing page, tweeted out by a number of Apple employees, that leads to the Jobs section of Apple's website.
The Orchard is described as an "innovative, creative program" in the Marketing Communications group at Apple. Its mission is to bring together a talented and diverse group of up-and-coming creatives to grow and develop with professionals.
Apple's much improved Messages app in iOS 10 is more expressive than ever, especially with nicely done animations that take over the entire screen.
One of the fullscreen effects in Messages, a bunch of balloons that fly up from the bottom of the screen, is the central theme of a new iPhone 7 commercial that Apple posted on its YouTube channel today.
The 30-second commercial wraps up with the message, “The all-new iPhone 7, with expressive messages. Practically magic.”
In addition to a pair of iPhone 7 ads showcasing water resistance and all-new camera sensors that capture more light in low-light situations, Apple today also released on its YouTube channel a new commercial for the Apple Watch Series 2.
Titled “Go Time,” the 60-second video takes us through the device's major enhancements like a faster processor, built-in GPS, improved water resistance, swim tracking and more.