Marketing

New video tutorials from Apple explain how to customize and share Moments

Christian Zibreg ∙ Updated October 17, 2018

Apple yesterday published a pair of new videos through its official YouTube channel, covering the Moments feature in Photos which uses machine learning to automatically create themed albums and animated slideshows from your best images and videos.

Running sixteen seconds long each, the two new clips show how to customize and share Memories in the stock Photos app on iPhone. Using iOS's multipurpose Share sheet, users can publish their currently playing Memory Movie to Facebook, Twitter and other services.

And with the ability to choose from many built-in templates and songs, everyone can customize every Memory to their liking, all from within the stock Photos app.

How to customize Memories on iPhone 7

“Customize your Memories movies by choosing from tons of preselected moods and music, right from the Photos app,” reads the video's description.

https://www.youtube.com/watch?v=_Dzv3LCvlJY

How to share Memories on iPhone 7

“Share your favorite Memories movies with friends, family or all of Facebook, right from the Photos app.”

https://www.youtube.com/watch?v=X-VxQYw8hLk

To watch other tutorials in the series, visit apple.com/iphone/photography-how-to.

Latest iPhone ad is about Memories feature in Photos

Christian Zibreg ∙ Updated October 17, 2018

A new advertisement for iPhone 7 was posted today to Apple's official channel on YouTube along with a new how-to clip.

Titled “The Archives” and running one minute and forty seconds long, it promotes Memories, a new iOS 10 feature in the Photos app which uses machine learning to create animated slideshows, called Memory Movies, based on your best photos and videos.

The Cupertino tech giant also posted a new video in its “How to shoot on iPhone” video tutorial series, showing how to play Memory Movies on iPhone. We've embedded both clips for your viewing pleasure so give them a quick watch before meeting us in comments.

iPhone 7—The Archives

“The Memories tab in the Photos app automatically creates beautiful movies out of the photos and videos in your camera roll in a matter of seconds,” reads the video's description.

https://www.youtube.com/watch?v=wbpBdMUrqV8

Song: “Her Dreams” by Luca D’Alberto and “Unchained Melody (cover)” by Lykke Li

How to play Memories on iPhone 7

“Play Memories Movies automatically by selecting the Memories tab in the Photos app.”

https://www.youtube.com/watch?v=4iRACH0kVbo

For other iPhone 7 photography video how-tos, visit apple.com/iphone/photography-how-to.

The Memories feature is getting a boost on iPhone, iPad and Mac with iOS 11 and macOS High Sierra—your Memory Movies will be optimized to play in both portrait and landscape orientation and additional memories, such as photos of pets or birthdays, will be available.

New Apple ads highlight 10.5″ iPad Pro’s powerful A10X Fusion chip, improved Apple Pencil

Christian Zibreg ∙ June 9, 2017

Apple on Friday released new ads via its official channel on YouTube, a continuation of its ongoing “Real problems…answered” campaign that positions its tablet as a powerful computer.

Titled “A new kind of power” and “The amazing Apple Pencil”, the new videos run sixteen seconds long each and highlight the features of the new 10.5-inch iPad Pro with the thinner side bezels, upgraded display and CPU, Apple Pencil and more.

A new kind of power

https://www.youtube.com/watch?v=jPnooxO6V6k

“You could feel the power of the A10x Fusion chip, if your computer was the new iPad Pro.”

The amazing Apple Pencil

https://www.youtube.com/watch?v=wvr3p2_MiNY

“You could write with basically no lag, if your computer was the new iPad Pro.”

The very first ad featuring the 10.5-inch iPad Pro was released on Monday. Like prior “Real problems…answered” ads, the latest ones are based on real tweets from real people.

Yesterday, Apple released a new “Shot on iPhone” commercial, titled “Earth”, based on some powerful narration by the late cosmologist and science popularizer Carl Sagan.

Apple’s latest ‘Shot on iPhone’ ad features powerful narration by famous cosmologist Carl Sagan

Christian Zibreg ∙ June 8, 2017

Apple on Thursday via its official YouTube channel shared a new commercial as part of its ongoing “Shot on iPhone” campaign. Titled “Earth”, the video is narrated by late Carl Sagan who reads a poignant excerpt from his 1994 book.

It's a beautiful tribute to Earth following the US exit from the Paris accord.

The ad aired in front of a big TV audience watching the NBA finals, said AdWeek. The chosen passages from Sagan's book are set to videos of natural landscapes, shot by everyday Apple users on their iPhones.

Here are Sagan’s words, culled from a longer passage in the book:

The Earth is a very small stage in a vast cosmic arena. In our obscurity, in all this vastness, there is no hint that help will come from elsewhere to save us from ourselves. The Earth is the only world known so far to harbor life. There is no where else, at least in the near future, to which our species could migrate.

Like it or not, for the moment the Earth is where we make our stand. It underscores our responsibility to deal more kindly with one another and to preserve and cherish the only home we've ever known.

And here is the spot.

https://www.youtube.com/watch?v=YpUa7YvhUJo

“Our only home. Shot on iPhone through the lens of everyday users,” says Apple.

The video's description is accompanied by the hashtags #OurOnlyHome and #ShotoniPhone.

As mentioned, the narration is from Carl Sagan and Ann Druyan's book, titled “Pale Blue Dot — A Vision of the Human Future in Space,” available on iBooks Store for $14.99.

How do you like Apple's subtle dig at climate change deniers?

Here come the first ads for Apple’s new iPad Pro

Christian Zibreg ∙ Updated October 19, 2018

With the new 10.5-inch iPad Pro now official, Apple posted a pair of brand new ads on its official YouTube channel as part of its ongoing “Real problems…answered” campaign. Titled “So many things to love” and “A whole new kind of computer,” the videos are running 16 seconds long each and position the new 10.5-inch iPad Pro as a viable alternative to your computer.

With drag-and-drop, a new Files app, an enhanced Dock and other productivity-centric iPad features on iOS 11, plus an improved Apple Pencil hardware and stylus support, your iPad will indeed become more powerful than ever before.

Like before, the new videos are based on real tweets from real people.

“So many things to love”

“You could do everything you love, if your computer was the new iPad Pro.”

https://www.youtube.com/watch?v=fKk4BUfrYp8

The video is based on this tweet by user @yagirlgeorgie.

“A whole new kind of computer”

“ You could work in a whole new way, if your computer was the new iPad Pro.”

https://www.youtube.com/watch?v=1wENU092DDc

The clip is based on this tweet by user @ryandrake.

Don't forget to watch other WWDC videos Apple posted today, highlighting its all-new iMac Pro model, a Siri-driven smart speaker, called HomePod, and iOS 11's upcoming productivit-enahncing features on the new 10.5-inch iPad Pro model.

Apple shares 3 new ‘Switch to iPhone’ ads

Christian Zibreg ∙ May 29, 2017

Apple on Monday shared a trio of geeky ads that are part of its new campaign aimed at persuading Android users to make the leap to the iconic smartphone. Published on Apple's official YouTube channel, the new mini-ads, running sixteen seconds each, promote the company's ability to roll out important security fixes fast via iOS software updates.

Apple is also praising the smartphone's smooth, stutter-free performance while highlighting easy contact transfer via the Move to iOS app for those who would gladly switch to an iPhone.

Smooth

https://www.youtube.com/watch?v=TQy2heNOhe8

“We design the hardware and the software so your iPhone just works,” says Apple.

Security

https://www.youtube.com/watch?v=AszkLviSLlg

“Access to the latest updates keeps your iPhone secure,” reads the description.

Contacts

https://www.youtube.com/watch?v=bUWLszbCBF8

“Switch to iPhone,” reads the video's description. “The Move to iOS app makes it simple to move your contacts, photos, and more to iPhone.”

The new ads use the tagline “Life’s easier when you switch to iPhone” and direct viewers to the recently revamped ”Switch to iPhone” webpage at apple.com/switch.

Apple's mini-website for switchers now includes useful new sections covering topics like in-house designed iPhone chips, powerful cameras, easy of use, customer support and more.

Do you like Apple's new ads? Do they manage to sell folks on the merits of iPhones, do you think? Let us know by leaving a comment below.

Watch new Earth Day video Apple shared at Sustainable Brands conference

Christian Zibreg ∙ May 25, 2017

Apple celebrated Earth Day 2017 by announcing a partnership with World Wildlife Fund, promoting environmentally-focused apps on App Store and posting cartoonish videos on YouTube detailing its efforts to preserve our environment for generations to come.

Today, more than a month after Earth Day took place, it shared another Earth Day video on YouTube, titled “Does my iPhone believe in incarnation?” and featuring its recycling robot Liam.

The clip was created to celebrate Apple's attendance at Sustainable Brands 2017, a Detroit conference where Sarah Chandler, Apple's Director of Operations and Environmental Initiatives, discussed Apple's plan to reduce the environmental impact of its supply chain.

https://www.youtube.com/watch?v=aDXy5bEG38w “Lisa Jackson, Apple’s lead on Environment work, and our recycling robot Liam will make you believe,” reads the video's description. “Lisa and her team explain it all, while Liam disassembles your iPhone 6 so those parts can find new life.”

Bt taking apart used products, Apple is able to recycle rare earth materials and other valuable metals and send them back to its supply chain for further processing to be eventually reused in the production of components for new products.

According to the video, L.I.A.M. stands for “Liberate. iPhone. Auto-Disassembly. Machine”

Question: why does the video briefly show Tim Cook holding a bunny?

Apple’s new videos aim to lure Android users into switching to iPhone

Christian Zibreg ∙ May 22, 2017

Apple on Monday shared five short switcher videos through its official channel on YouTube. Titled “Photos”, “Jump”, “Fast”, “Privacy” and “Music”, each runs sixteen seconds long.

The latest ad campaign uses the new tagline “Life's easier on iPhone”.

The new clips promote some of the benefits of being an iPhone user, ranging from the official “Move to iOS” Android app (available free on Play Store) to the company's in-house designed chips that make iPhone the fastest smartphone in the world in terms of single-core CPU benchmarks to Apple's commitment to privacy and more.

Here are the videos.

Photos

https://www.youtube.com/watch?v=R-kbqiLxZwM

“Switch to iPhone. The Move to iOS app makes it simple to move your photos, music and more to iPhone,” reads the video's description.

Jump

https://www.youtube.com/watch?v=OmdC2eEeQAI

Music

https://www.youtube.com/watch?v=99w8cdTcliA

Fast

https://www.youtube.com/watch?v=8IKxOIbRVxs

“iPhone is designed to run fast. Life’s easier when you switch to iPhone.”

Privacy

https://www.youtube.com/watch?v=poxjtpArMGc

“We build iPhone with your privacy in mind. Life's easier when you switch to iPhone.”

Apple also updated its “Switch to iPhone” webpage with a new design and additional information aimed at encouraging Android customers to consider switching to Apple's phone.

The mini-site offers additional information on switching from Android to an iPhone with FAQ-style answers to questions like “Is the camera as good as they say?”, “Why is iPhone so fast?”, “What makes Messages so great?” and “Will I love my iPhone”, among other topics.

How do you like Apple's new switcher videos?

New Beats ad features NBA all-stars LeBron James, Kevin Durant & others

Christian Zibreg ∙ May 16, 2017

Apple on Tuesday released a new television commercial promoting the Beats Studio Wireless on-ear headphones and the Beats Powerbeats3 Wireless in-ear headphones. “Beats powers the world’s greatest basketball players to make their statement on the biggest stage,” notes the ad.

The 30-second commercial, titled “Be Heard”, features NBA all-stars LeBron James, Kevin Durant, Draymond Green and James Harden who can be seen listening to a song by American rock duo “The White Stripes” while warming up with their Beats headphones.

And here it is.

https://www.youtube.com/watch?v=pcnmfyYETD0

As mentioned, the commercial uses the song “Seven Nation Army” by The White Stripes from their album “Elephant”. You can purchase their album from iTunes or stream it on Apple Music.

How do you like Apple's new Beats ad?

Apple’s latest iPhone 7 Plus ad takes place in a barbershop

Christian Zibreg ∙ May 15, 2017

A brand new television commercial for iPhone 7 Plus's dual-lens camera surfaced Monday on Apple's official YouTube channel. Titled “Barber,” the ad showcases Apple's Portrait camera mode made possible by the dual-lens system found on the back of the company's latest Plus smartphone.

Running one minute and ten seconds long, the video takes place in a barbershop and shows the device being used to take depth-of-field shots of customers having their hair done.

Physical prints are then created and displayed on the front of the store to draw in new customers until a lone line emerges outside the shop.

“In Portrait mode on iPhone 7 Plus, you don’t just look good. You look fantastic,” says the video's description. Portrait shooting mode blurs out the background and focuses on the subject in the foreground to create a DSLR-like depth-of-field effect.

And here is the new television commercial.

https://www.youtube.com/watch?v=hcMSrKi8hZA

Song: “Fantastic Man” by William Onyeabor

According to Apple CEO Tim Cook, iPhone 7 Plus has emerged as the most popular Plus model the company has released yet. Last week, Apple posted more than three-dozen videos tips to help customers get the most from their iPhone 7 camera.

How do you like Apple's latest iPhone ad?

Let us know by leaving a comment below.

Watch “The City”, Apple’s new ad about Portrait camera mode on iPhone 7 Plus

Christian Zibreg ∙ May 1, 2017

Apple on Monday shared a new television commercial for iPhone 7 Plus through its official channel on YouTube. Titled “The City”, the video runs 71 seconds long and invites viewers to “focus on what you love” with the device's dual-lens camera system and Portrait shooting mode in the stock Camera app.

Watch new Shot on iPhone ads celebrating Children’s Day in Turkey

Christian Zibreg ∙ April 14, 2017

Apple on Friday posted three new commercials as part of its ongoing Shot on iPhone advertising campaign. In line with Apple's focus on regional media campaigns, the videos celebrate Children’s Day in Turkey and are now available for streaming through the company's Turkish channel on YouTube.