Marketing

Facebook rolling out Messenger ads globally

Ads on Facebook's popular mobile chatting app, Messenger, are now available to advertisers globally, the company said today. Advertisers and brands will be able to add Messenger to their campaigns using existing tools and targeting options.

“A small percentage of people will begin to see ads in their Messenger Home tab towards the end of this month as we build ads inventory,” said Facebook. The social network will gradually extend Messenger ads to more people over the coming months.

Facebook company began injecting ads into people’s conversations on Messenger in the second quarter of 2016. Messenger lets brands send ads as messages to those who previously interacted with that company using the Messenger app.

Only folks who have voluntarily chatted with a business can be sent ads, for now.

https://messenger.fb.com/wp-content/uploads/2017/07/video-1499474456-1.mp4

When you tap an ad in Messenger's Home tab, you'll be sent to the destination the advertiser chose during the ad's creation, which can be either their official website or a Messenger chat.

The suite of Messenger ads also include sponsored messages and click-to-Messenger ads.

Sponsored messages let business re-engage with people who have started a conversation with them while click-to-Messenger ads drive users to a conversation after they interact with the ad in Facebook, Instagram or Messenger.

Apple shares shot on iPhone short “Détour” by Oscar-winning director Michel Gondry

Apple yesterday shared a short “Shot on iPhone” film, titled “Détour”, by French Oscar-winning director Michel Gondry who is known for such independent movies as “The Eternal Sunshine of the Spotless Mind” and “The Science of Sleep”.

The eleven-minute video was posted to the Cupertino company's YouTube channels in France and the United Kingdom as part of its focus on producing local video content that can be shared online rather than the more traditional broadcast ads.

The film runs eleven minutes long and features original soundtrack by indie composer Étienne Charry. It follows the adventures of a small tricycle as it sets off along the French roads in search of its young owner, a nice take on the lost-and-found theme.

And here it is.

https://www.youtube.com/watch?v=KrN1ytnQ-Tg

Along with the short film, Apple also shared a series behind-the-sccenes videos, seen below.

The clips show Gondry at work, explaining his approach to shooting films on iPhone and detailing some of the equipment used for “Détour”, which includes a multi-iPhone rig, Lightning-compatible microphones, a BeastGrip professional gimbal system and more.

https://www.youtube.com/watch?v=DuDUqqFzELk

 

https://www.youtube.com/watch?v=aPdwbvJCqfY

 

https://www.youtube.com/watch?v=2jYI10yT07c

 

https://www.youtube.com/watch?v=ZXgyX6cc5eE

 

https://www.youtube.com/watch?v=sIW5qChZJPg

 

https://www.youtube.com/watch?v=vInEUWuRq_Q

Gondry won an Academy Award for Best Original Screenplay for his work on “Eternal Sunshine of the Spotless Mind”. The director is scheduled to discuss the film and his career while sharing some of the tips for achieving cinematographic results on Apple's devices in a “Today at Apple” session at Apple March Saint-Germain on June 30.

Watch new iPhone 7 ad: “A Portrait of Canada”

Apple's YouTube channel was updated Wednesday with a new commercial in the company's “Shot on iPhone” series. Titled “A Portrait of Canada”, it features words by Humble the Poet plus videos and depth-of-field photographs made possible by iPhone 7 Plus's dual-lens camera.

The photos and videos featured in the ad were snapped by photographer Caitlin Cronenberg and Canadians in locations across the country, ranging from Toronto to the Canadian Rockies.

The ad, according to the description on Apple's Canadian website, was meant to serve as “a portrait of Canada's inclusive spirit shot on iPhone, brought to life by three Canadian artists as well as Canadians across the country.”

And here it is.

https://www.youtube.com/watch?v=EpREAlYHiMU

Song: “Suplex (feat. Northern Voice)” by A Tribe Called Red

Canada turns 150 years old next week and Apple is joining the celebrations with a new “Unapologetically Canadian” page on the Canadian App Store.

“Canadians may be famous for saying we’re sorry, but when it comes to building great apps, there’s no need to apologize,” reads the page's description.

“Canada is home to some of the world’s greatest talent, and we’re thrilled to celebrate these inspiring creators as part of Canada’s 150th birthday. Scroll down to explore the list of Canadians’ 150 most-downloaded apps and games of all time.”

How do you like Apple's new ad that celebrates Canada's cultural diversity?

Let us know by posting a comment below.