The iPhone maker could detach the toxic Siri brand from Apple Intelligence in its marketing in an attempt to salvage its reputation following embarrassing setbacks.
Apple rumored to detach the toxic Siri brand from Apple Intelligence marketing
Marketing
Microsoft ad uses an older MacBook Air for comparison: “We’re faster than a Mac”
Microsoft's ad compares an older, previous-generation MacBook Air to the latest Windows PCs with Copilot+ branding to justify the tagline.
Apple Intelligence no longer marketed as being “available now”
Apple has complied with the recommendation by the National Advertising Division to stop marketing the Apple Intelligence features as being “available now.”
Report: Apple is now directly selling ads in the News app
Apple has apparently begun directly selling advertising displayed in the built-in News app on the iPhone, iPad and Mac devices.
Apple calls 128GB “lots of storage” in a humorous ad, but I’m not laughing
Apple’s latest iPhone commercial says 128GB is “lots of storage.” Wait, is this an old ad that an overzealous advertising manager mistakenly published in 2024 or what?
Apple’s inaugural ad for the Vision Pro gives me familiar vibes
The 30-second ad for the Vision Pro headset cuts through short clips of famous movie characters who are depicted putting on various goggles, helmets and masks.
Apple’s new “Relax, it’s iPhone” ads praise durability and splash resistance
With the iPhone 13 doing particularly well this summer, Apple's aired two new ads highlighting the device's durability and water resistance.
Apple wants you to know how durable the Apple Watch is ahead of a rugged model
Apple's new commercial, focused on the durability of its Apple Watch Series 7, arrives weeks ahead of a rumored rugged model that should launch in the fall.
Apple’s new iPhone privacy ad bluntly warns that “Your data is being sold”
Data brokers are targeted in a new iPhone privacy ad from Apple which warns viewers pretty bluntly that their data is being sold without consent.
Tour Skywalker Sound in Apple’s new Star Wars-themed “Behind the Mac” video
Apple's new Star Wars-themed video dives deep into how Lucasfilm is using the Mac hardware and software in its Skywalker Studio to create iconic movie sound effects.
Apple’s new ad shows using Cinematic mode and macro shots on iPhone 13 Pros
Apple's new Shot on iPhone film about food culture in Singapore showcases Cinematic shooting mode and macro photography on the iPhone 13 Pro.
The latest Apple Watch ad is both shameless and another masterclass in advertising
Emergency SOS on Apple Watch stars in a new Apple advertisement that tugs the heartstrings by reinforcing how the wrist-worn device could help save lives.