Monday, Fast Company interviewed CEO Tim Cook and other Apple executives, with Cook revealing that public iOS betas actually exist to help improve the Maps service, which was widely panned and ridiculed over egregious inaccuracies shortly after its September 2012 debut.
Today, the publication interviewed Eddy Cue, Apple's boss of Internet Software and Services, and Craig Federighi, who is Apple's chief of Software Engineering, on learning from Maps failures.
Here's what they had to say about improving Maps over the years.