About a year ago, a certain California firm quietly snapped up VocalIQ, a UK-based startup that used machine learning to build conversational virtual assistants. Subsequent reports noted that Apple kept most of the startup's employees to work out of their unmarked Cambridge, UK office on integrating VocalIQ technology into Siri.
Citing sources with knowledge of the matter, Business Insider reports that Apple is now looking to increase the size of the Siri team in Cambridge.