Swatch would have you think that its controversial “One more thing” trademark has nothing to do with Apple. A company spokesperson told Techradar today that its trademark for the “One more thing” phrase was inspired by a line from the TV show “Columbo,” an explanation people following technology news will have a hard time believing.
Swiss watchmaker Swatch became the subject of the Internet ridicule following news that it was recently granted a trademark on “One more thing,” a catch phrase late CEO and co-founder Steve Jobs used extensively when introducing new surprise products during Apple’s media events.