Jony Ive

Watch designers creating prototypes in Apple’s studios

Christian Zibreg ∙ November 16, 2016

Apple yesterday announced a $300 coffee table photo book, titled “Designed by Apple in California”, which chronicles 20 years of iconic product designs. Jony Ive, Apple's Chief Design Officer, discussed the photo book with Wallpaper.com and Japanese design firm Casa Brutus.

The Casa Brutus interview is accompanied by a rare video which offers a unique glimpse into Apple's secretive Industrial Design Studio, showing designers at work creating prototypes of Macs, iPhones and other items.

Want to take a peek at how the sausage is made? This is your chance!

Jony Ive discusses 20 years of iconic Apple designs and that pricey new coffee table book

Christian Zibreg ∙ November 15, 2016

Apple is releasing a pricey book, titled “Designed by Apple in California,” in which it chronicles many iconically designed products it's churned out over the span of past 20 years. Discussing the book's launch, Chief Design Office Jony Ive sat down with Tony Chambers of Wallpaper.com to explain why the iPhone maker set out to publish this book in the first place. Plus, Ive reflects on the nature of objects, the fragility of ideas and much more.

Apple unveils hardbound photo book chronicling 20 years of product designs

Christian Zibreg ∙ Updated June 30, 2017

Apple today announced a hardbound photo book which tells the story of award-winning design at the company. Aptly titled “Designed by Apple in California,” the book is dedicated to the memory of Steve Jobs and covers 20 years of Apple’s design as expressed through hundreds of photographs of past and current product designs, from the 1998 iMac to the 2015 Apple Pencil. The photo book, which also documents the materials and techniques used by Jony Ive's design team, will be available beginning tomorrow for $199 or $299 from Apple.com and Apple retail stores.

Jony Ive speaks on MacBook Pro’s Touch Bar, touchscreen Macs & more

Christian Zibreg ∙ October 31, 2016

Jony Ive, Apple's Chief Design Officer, sat for a Q&A with CNET's News Editor in Chief Connie Guglielmo following last week's “Hello again” Mac event. Ive talked about various topics, including design considerations behind the creation of the Touch Bar, a marquee new feature of the new notebook, saying it's “just the beginning of a very interesting direction”. He explained why Apple'd rejected a touchscreen iMac “many, many years ago” and more.

Rejecting reason to innovate and other tidbits from new Charlie Rose interview with Jony Ive

Christian Zibreg ∙ Updated April 18, 2016

Nearly three months following its wide-ranging interview with Apple's CEO Tim Cook, revered CBS journalist and television talk show host Charlie Rose sat down with Jony Ive, Apple’s Chief Design Officer and arguably the most powerful figure in the Cupertino company after his boss Tim Cook.

Ive explained how you “have to reject reason to innovate,” talked Steve Jobs and how Apple can stay hungry, discussed how Apple's products are “the physical manifestation of a set of believes” and more.

Tim Cook and Jony Ive talk watches, fashion and iSpaceship in Vogue interview

Christian Zibreg ∙ February 17, 2016

Apple's boss Tim Cook and Jony Ive, its Chief Design Officer charged with blue sky thinking, have discussed several topics of interest in a new interview published in the March 2016 edition of the Vogue magazine.

The two executives talked the synergy between Apple and fashion, the Apple Watch, partnership with the luxury French brand Hermes and the upcoming flying saucer-shaped Campus 2 building, Apple's future headquarters.

Inside Apple: Charlie Rose interviews Tim Cook, Jony Ive, Angela Ahrendts, Phil Schiller, and more

Jeff Benjamin ∙ Updated April 19, 2018

CBS has posted video of its Inside Apple interview conducted by 60 Minutes' Charlie Rose. The interview encompasses a wide range of subjects such as Apple's design studio activity, following Steve Jobs, the success of the Apple Watch, China, and much more.

True, most of the content consists of softball questions, and there's really nothing new to be gleaned here that we didn't already know. Still, it's a highly-calculated, yet nevertheless interesting, look inside Ive's design studio, Apple management meetings, and other behind-the-scenes clips. In other words, if you're a fan of Apple, it's basically must-see TV.

Charlie Rose offering inside look at Jony Ive’s design lab, new store design on Sunday

Cody Lee ∙ December 17, 2015

Noted journalist and television talk show host Charlie Rose will be offering an inside look at Jony Ive's design lab and new store design on Sunday. CBS' TV series 60 Minutes announced Rose's upcoming segment via Twitter late Thursday evening.

According to the tweets, 60 Minutes will be showing footage from inside Jonathan Ive’s secret design studio at Apple's headquarters—an area few outsiders have traveled. In one of the tweets, a photo shows Ive explaining a design process to Rose.

Jony Ive talks Apple Pencil

Christian Zibreg ∙ November 11, 2015

Apple's Chief Design Officer, Jony Ive, sat down with The Telegraph's Rhiannon Williams today to discuss the iPad Pro launch (see our review roundup here) and in particular Apple's optional stylus accessory, the $99 Apple Pencil.

The stylus, Ive said, will feel like “a more natural extension” of the pen and paper experience but achieving that degree of natural behavior “was a significant technological challenge,” he revealed.

Jony Ive talks growing relationship between tech and fashion

Cody Lee ∙ October 20, 2015

Ahead of next year's Apple-sponsored Met Gala, Jony Ive sat down with The Wall Street Journal to talk about the growing relationship between tech and fashion. Ive will be co-hosting the Gala in May, along with Vogue Editor-in-Chief Anna Winter, actor Idris Elba and pop star Taylor Swift.

The red-carpet event is New York's biggest fashion function of the year, and the main exhibit of 2016 will be "Manus x Machina: Fashion in an Age of Technology." The message is that beautiful designs can result from both craftsmanship and automation, whether created by hand or machine.

Jony Ive talks Hermès Apple Watch partnership in new interview

Cody Lee ∙ September 11, 2015

In a new interview with The Wall Street Journal, Apple design chief Jony Ive reveals that the company spoke to Hermès regarding a possible Apple Watch partnership before the product was announced to the public last fall. "It’s something highly unusual for Apple to do—to talk about an unannounced project,” he explained.

For those who missed the news on Wednesday, Apple unveiled an all new Hermès edition of the Apple Watch that starts at $1,100. The device features custom watch faces, and a Hermès leather band that's available in multiple colors and three different styles: double tour, single tour and cuff.

Jony Ive, Jimmy Iovine to speak at upcoming Vanity Fair event

Cody Lee ∙ Updated April 30, 2018

Apple's chief of design Jony Ive and Beats co-founder Jimmy Iovine are set to speak at an upcoming Vanity Fair event. The publication just announced that the pair will join a cornucopia of tech and entertainment luminaries at its New Establishment Summit in October.

Ive spoke at last year's VF New Establishment Summit, touching on a number of interesting topics such as his design process, relationship with Steve Jobs and thoughts on copycats. So we're anxious to see what he has to say when this year's event kicks off on October 5th.