Twitter, the popular micro-blogging platform, said on Tuesday that it will be pursuing ads outside of Twitter for the first time, with plans to sell Promoted Tweets on the popular news reader app Flipboard as well as on the Yahoo Japan website.
According to The Wall Street Journal, the company will permit advertisers who are already buying ads on the service to start running Promoted Tweet ad units on other people’s apps and sites that display tweets, with undisclosed revenue sharing between Twitter and partner websites/apps.