An Apple spokesperson has confirmed to CNBC that the company won't be reporting opening-weekend sales numbers for the new iPhone 7 and iPhone 7 Plus, giving the publication a funny reason for the unexpected decision: due to demand outweighing supply, Apple feels that first-weekend sales stats are “no longer a representative metric” for investors and customers when it comes to iPhones.
To me, that sounds more like Apple management aiming to pre-empty any further fallout in case launch sales are not as high as Wall Street analysts like to predict.