Apple has apparently been in talks with Twitter officials in recent months about making a possible investment in the micro-blogging platform, reports The New York Times. Described as "a strategic investment", it could value Twitter at more than ten billions.
Apple's attempts at social were limited thus far. Its social thing for music, Ping, will likely be discontinued with the next major iTunes update. That promised Facebook integration in Ping had been pulled last minute was blamed on “onerous terms that we could not agree to”, as Jobs put it. Nonetheless, Apple has opted to partner with both Twitter and Facebook to support their services throughout iOS and OS X.
UPDATE: The Wall Street Journal says Apple talked to Twitter about this a year ago, claiming no immediate acquisition is in the cards.
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