Yesterday marked the tenth anniversary of Google Maps, arguably the best consumer mapping application in the world.
Maps first started as a C++ program designed by two Danish brothers Lars and Jens Eilstrup Rasmussen at the Sydney-based company Where 2 Technologies.
After pitching their idea for a web-based version to Google management, the search giant in its never-ending pursuit of new revenue sources snapped up the young startup in October 2004.
Under Google's stewardship and the oversight of current Yahoo CEO Marissa Mayer, who in 2005 became Vice President of Search Products and User Experience at Google, the project quickly transformed from a relatively unimpressive desktop program into a full-blown web service.
Since its inception, Google Maps has been praised by critics and haters alike for its accuracy, coverage and the rapid pace of development resulting in new feature additions on a regular basis. It's been imitated by both Yahoo and Microsoft, and later by Apple, but none of these technology giants has come close to touching Google Maps.