http://www.youtube.com/watch?v=5ae7E8J7h7Y
If you live outside the United States, you could be wondering why all the fuss about Super Bowl. But to many of our U.S. readers, Super Bowl is America's favorite national pastime. Regardless of the camp you belong to, pretty much all of us love big-budget Super Bowl commercials, that much is a given. And speaking of advertising, Samsung ahead of Sunday's Big Game has "leaked" its anticipated commercial.
Conceptualized by the Los Angeles-based creative shop 72andSunny and directed by Jon Favreau, it features Knocked Up stars Seth Rogen and Paul Rudd who are called in to pitch their concepts for Samsung's Next Big Thing.
But despite their best effort to bat around crazy ideas with Bob Odenkirk (example: "crowdsourcing... we won’t have to think of ideas!”), Miami Heat star LeBron James makes a tablet cameo and lands the gig instead. Though it takes jabs at both the NFL and ad industry and mocks Psy and his Gangnam Style, interestingly enough the commercial isn't about Apple at all, sans a subtle reference that almost escaped my attention...