The Hickory Daily Record is reporting that Apple has recached a deal with the city council of Claremont, North Carolina to purchase land for a new solar panel farm. This will be the company's third solar farm in the Maiden area.
According to the report, Apple will be annexing 100-acres for the new array and will be making an initial investment of $55 million. The solar farm will generate 17.5 megawatts of power for its massive North Carolina data center...
Nest Labs, which Google is acquiring for $3.2 billion in cash, has resumed sales of its Nest Protect after recalling about 40,000 units in April over a safety bug with the smoke and carbon monoxide detector's Protect Wave feature potentially preventing the alarm from sounding.
The company has now disabled Protect Wave on existing devices via a software update while re-releasing a slightly tweaked device at a discounted price of $99 each, down from the previous price of $129...
Last week, Apple's Lisa Jackson spoke at the Fortune Brainstorm Green conference about the company's efforts to reduce its carbon footprint. She noted that all of its data centers run on renewable energy, and it's working toward a similar goal with its retail stores.
And today we get a glimpse of those efforts with photos of a new Apple Store in Tokyo, Japan. The store, which is expected to open next month, features an eco-friendly design with a curtain of thick vines on at least one wall that will help control the store's climate...
Apple's newly appointed VP of Environmental Initiatives, and former head of EPA, Lisa Jackson spoke at Fortune's Brainstorm Green conference earlier this week. The executive talked about a number of topics, including the iPad-makers various green projects.
Jackson noted that although Apple has done a good job reducing its carbon footprint over the past few years, it still has a long way to go. Their next major challenge, she says, is getting their 400+ retail stores around the globe to run on 100% on renewable energy...
Continuing with its recent 'green' marketing push, Apple offered folks a rare look inside its Maiden, North Carolina data center last night. The company paired up with NBC chief environmental correspondent Anne Thompson to do a spot on Thursday's edition of the 'Today' show regarding its various environmental initiatives.
The piece is fairly short—just under 3 minutes—but it's interesting because it gives you a peek inside Apple's data center operations, and details some of the equipment used to power the large buildings. Also, it features a brief appearance by the company's newly-appointed Vice President of Environmental Initiatives Lisa Jackson...
Today is Earth Day and the App Store is conveniently spotlighting some of the finest iPhone and iPad applications for going green, both free and paid ones. Whether you're into alternative means of transportation, green living in general or environmental awareness, there's an app for you out there among the more than one million software items available in the App Store.
"We’ve compiled a thought-provoking selection of films, books and podcasts to help you celebrate and care for the planet this Earth Day," notes Apple. I've listed all of the featured apps right below...
Apple continued its Earth Day PR push this morning, taking out print ads in UK newspapers. The company has thus far painted the leaves on many of its Apple Store logos green, released a video with Tim Cook and announced a new recycling program, and today it took out full page ads to tout its environmental efforts.
The advertisements show a large image of the enormous solar farm that runs Apple's data center in North Carolina, and talk about the company's work to reduce its impact on climate change. But perhaps the most interesting about the ads is that they take a not-so-subtle jab at Samsung and their ongoing patent lawsuit...
Apple's in-store Reuse & Recycling program in the United States and Canada is now available to iPad owners, too, according to a new report Tuesday.
If you have a used iPad lying around that needs getting rid of, take it to a nearby Apple Store and the company will give you a store credit, depending on its model, condition, age, physical appearance and other factors.
Apple uses a list of 22 criteria to evaluate if your device is eligible for trade. Devices that won't power on, have smashed screens, are jailbroken or use non-Apple parts won't be considered for a credit...
Apple has apparently begun revamping some of its Apple Store logos with green leaves tonight, in honor of Earth Day. The annual event, which falls on April 22nd, is used to promote environmental protection and the overall improvement of the health of the environment, via demonstrations, organized events, and more.
The move shouldn't come as much of a surprise, as we already knew Apple was planning some kind of celebration for Earth Day at select retail locations. We also saw a major PR push from the company yesterday regarding its environmental efforts, including new hardware recycling options and a video with Tim Cook...
Apple's all-out environmental PR push continues on with the announcement of free recycling of all used Apple devices. It's yet another bid to increase Apple's reliance on renewable energy sources and help preserve the environment by keeping the electronics out of landfills because of the toxins in them.
According to an Associated Press report Monday, Apple has confirmed that it will take back all its used devices for recycling, completely free of charge, in all of its retail outlets - globally.
Although the company's existing Recycling program hands out gift cards in exchange for used iPhones and iPods still in good enough condition to be resold (as determined by PowerON), this won't be the case with recycled products that have little or no resale value...
In addition to a press tour of its upcoming data center and solar array installation in the Nevada desert, a nicely done 'Better' video narrated by Tim Cook and fresh updates on its Environmental Responsibility microsite, Apple in advance of Earth Day 2014 also posted an overview video of its monstrous Campus 2 project, affectionally dubbed by the press the iSpaceship.
The footage was actually first shown at a city planning commission meeting in October of last year, but Apple has now decided to make it available to the general public in high-definition to tout its "office of the future"...
Tomorrow is Earth Day and Apple is getting ready to celebrate the occasion in ways more than one. We previously learned the firm will change the logo color of its retail stores to green in a move reminiscent of how it celebrated the World AIDS day.
Next, Apple's Vice President of Environmental Initiatives Lisa Jackson (she oversees the company's environmental policies) recently took select members of the press on a rare tour of Apple's upcoming data center and solar array facility in the Nevada desert.
And today, Apple has shared latest data on its environmental efforts on its newly revamped Environmental Responsibility website and posted a corporate video with Tim Cook discussing Apple's environmental strides...