Craig Federighi

Apple posts iPhone 5s and iPhone 5c product videos to YouTube

Can't get enough of the new iPhones? Yeah, us either. So as you can imagine, we were excited to see that Apple has posted three new promotional videos for the iPhone 5s and iPhone 5c on its YouTube channel this evening.

Ok so they're not new videos—Apple showed them during its media event earlier today. But for those who missed them, or just love watching Jony Ive talk against a white background, we've posted the clips after the break...

Meet Craig Federighi, the head of OS X and iOS

Despite the decidedly polarizing reactions to the completely redesigned iOS 7, most folks seem to agree that Apple's WWDC keynote on Monday was a success. It showed off new software, new hardware and even gave folks a sneak preview of its unfinished Mac Pro.

And the whole team looked confident. Every executive that took the stage did a great job—particularly the relatively unknown Craig Federighi. Apple's newly-appointed head of software seemed to be a crowd favorite as he introduced everyone to the future of OS X and iOS...