Carriers

T-Mobile reports ‘gangbusters’ iPhone opening

Christian Zibreg ∙ Updated March 31, 2017

T-Mobile kicked off sales of Apple's popular smartphone by airing its first iPhone ad yesterday evening. The ice-breaker commercial is part of the reportedly massive nationwide campaign, with print and digital ads to follow soon after. While the carrier did not release the official first-dale sales data at press time - and probably won't until its next earnings report - its marketing honcho did bother taking to blogs to say T-Mobile saw "gangbusters" opening, whatever that means in terms of hard data.

Be that as it may, the addition of T-Mobile, the nation's fourth-largest wireless carrier, to the list of US carriers selling Apple's handset is bound to improve Apple's bottom line. Any iPhones T-Mobile sold won't be reflected in Apple's second fiscal 2013 quarter, which ended last month. The Cupertino company announced it will be releasing earnings on April 23...

Not a joke: Verizon just tightened eligibility terms, killing early upgrades

Christian Zibreg ∙ Updated October 12, 2018

Straight from the 'what-were-they-thinking' department comes news that Verizon Wireless, the nation's leading carrier, Friday updated its upgrade eligibility terms, but unfortunately not for the better.

If you're on a two-year agreement, you'll be now eligible for an upgrade at 24 months as opposed to today's early upgrade eligibility at 20 months.

Remember, this is a carrier that just two years ago eliminated the 12-month upgrade. The first customers impacted by this change are the ones whose contracts expire in January 2014. Verizon cynically states that people are always free to "purchase a new phone at the full retail price at any time."

Monthly installments, much?

They even had the nerve to argue the change is "consistent with how the majority of customers purchase new phones today". So, folks are actually eager to commit their soul to Verizon's long-term agreements with no easy way out? Seriously? Let me guess: if consumers demanded it, the company would eliminate contracts, right? Looks to me Verizon didn't get the memo. But wait, there's more...

T-Mobile airs its inaugural iPhone ad

Christian Zibreg ∙ Updated March 31, 2017

http://www.youtube.com/watch?v=Yd4kIACVdLs

T-Mobile, the nation's fourth-largest carrier, today finally gets to sell Apple's iconic smartphone. We learned yesterday the Deutsche Telekom-owned telco has a massive ad blitz in the works to push the handset to the masses. And now, we just caught a glimpse of that campaign as T-Mobile starts airing its inaugural television commercial for the venerable iPhone...

I’m sorry Verizon CEO, but you didn’t talk Steve Jobs into bringing LTE to the iPhone

Christian Zibreg ∙ April 11, 2013

Apple has long been criticized for not making an LTE iPhone at a time when most Android handsets boasted high-speed cellular networking capability. Verizon CEO Lowell McAdam has come out of the woodwork to take credit for personally persuading Apple's late co-founder Steve Jobs to add LTE connectivity to the popular smartphone.

He also shared interesting stats regarding the technology, saying that half of all wireless traffic on Verizon's network is now related to video content. McAdam remarks he's expecting that video will comprise two-thirds of all wireless traffic on the Verizon network by 2017, thanks to the company's capital expenditure in deploying LTE technology. As for his comment regarding an LTE iPhone, I'm not buying it and here's why...

T-Mobile preps massive iPhone ad blitz, sales and availability tidbits surface

Christian Zibreg ∙ Updated October 12, 2018

A well-informed publication has published some interesting details regarding T-Mobile's upcoming iPhone launch due on Friday, April 12. The Deutsche Telekom-owned carrier is said to be pulling out all the stops with a massively aggressive advertising blitz as plugged-in sources claim that T-Mobile made a major ad buy between 8:35 and 8:40 local time tomorrow evening.

And internal documents suggest that the carrier is dispersing at least 240,000 iPhone 5 units to company owned-retail stores for Friday morning. The carrier also confirmed the HTC One will be “coming soon” for $99 down payment and confirmed May 1 availability of the Galaxy S4 on May 1, but Apple watchers will no doubt be focused on first-day iPhone sales...

AT&T to light up LTE in 79 new markets by the end of summer

Cody Lee ∙ Updated October 12, 2018

T-Mobile may be two years late to the LTE party, but it has some ambitious rollout plans for its 4G network. In a press release yesterday, the carrier said it hopes to cover 200 million+ subscribers with LTE by the end of 2013.

But not wanting to give up any ground to the Deutsche Telekom-owned company, AT&T announced today some enterprising rollout plans of its own. The carrier says it will add LTE to 79 new markets by the end of the summer...

AT&T and Boingo team up on free Wi-Fi roaming

Christian Zibreg ∙ Updated October 12, 2018

U.S. carrier AT&T and Wi-Fi provider Boingo Wireless Tuesday announced a new partership to provide the telco's customers with free access to Boingo’s network of global Wi-Fi hotspots in major international airports. Los Angeles-based Boingo provides global Wi-Fi services at more than 600,000 hotspots worldwide, including hundreds of airports, thousands of hotels and tens of thousand cafes and coffee shops...

T-Mobile iPhone carrier bundle is now available for download

Christian Zibreg ∙ April 8, 2013

We reported last Friday that T-Mobile had begun deploying a special over-the-air (OTA) update which enables support for its LTE, HD Voice, the 4G indicator, Visual Voicemail and other network-related features on the existing (and unlocked) iPhones the company has been hosting on its network.

But soon after, the Deutsche Telekom-owned wireless carrier pulled a support document highlighting all of the changes that the OTA delivered, leading us to believe it prematurely rolled out the update.

Looks like we were right as it's just been reported that both Apple and T-Mobile have officially pushed the carrier bundle (IPCC) to enable LTE and other T-Mobile network service on iPhones...

T-Mobile stores gearing up for iPhone launch, Sprint’s Virgin Mobile offers $100 to switchers

Christian Zibreg ∙ Updated March 31, 2017

Although it hasn't yet begun officially dressing up its nationwide stores ahead of Friday's iPhone launch, T-Mobile USA is now gearing up for the big day. As part of the preparations for the D-day, the Deutsche Telekom-owned telco last Friday started accepting pre-orders for iPhones. And earlier today, T-Mobile’s retail locations were spotted getting ready with brand-new iPhone-themed uniforms and demo inventory is already en route, but don't expect these devices to crop up at T-Mobile stores until the night before the launch...

Verizon would consider eliminating contracts, but not unless consumers demanded it

Christian Zibreg ∙ April 5, 2013

As T-Mobile this morning started accepting pre-orders for the iPhone 5, its 'Uncarrier' initiative is about to be put to the real test. Will consumer prefer paying $20 in monthly installments for their iPhone 5 (with $99 downpayment) in exchange for a more affordable and simpler wireless service plan?

Or, would they rather continue dropping a hundred bucks or more each month for their overpriced wireless service, with no easy way to cancel their long-term commitment without incurring hefty penalties and hidden fees?

We should know in the coming days and weeks as the Deutsche Telekom-owned telco starts selling the popular smartphone beginning next Friday, April 12.

When T-Mobile announced earlier this year it would kill subsidies and offer Apple’s handset on monthly installments, cowardly AT&T and Verizon employed waiting tactics, opting to instead sit on the sidelines and monitor how the situation unfolds rather than improve their own dealings with customers.

When asked to comment on T-Mobile's new Uncarrier business strategy, Verizon CEO Lowell McAdam Wednesday rather ambiguously responded that his company isn't really ready to kill subsidies right off the bat...

France Telecom CEO: gold rush is over, budget iPhone is inevitable

Christian Zibreg ∙ Updated May 16, 2016

Apple's rumored less-pricey iPhone has been envisioned over and over again in some damn good renderings. The rumor mills have been churning out their fair share of whispers on a regular basis and both the Wall Street Journal and Bloomberg have thrown their credibility behind the meme. But despite all this crazy talk and tremendous speculation, Apple is seemingly unimpressed as the company's marketing honcho kinda shot down the rumor, recently telling the press his company isn't one to blindly pursue market share.

Be that as it may, analysts warn there's only that much room to grow in the saturated high-end smartphone market. Therefore, conventional wisdom has it, Apple's going to need a more affordable device sooner than later. This has now become a sentiment shared by one wireless carrier CEO who cautions of changing consumer behavior as a lot of folks are now unwilling to pay north of $600 for an unlocked smartphone...

14 new markets receive AT&T’s LTE

Christian Zibreg ∙ April 3, 2013

http://www.youtube.com/watch?v=TCb6pz0G_gE

Last time we checked, AT&T’s fourth-generation Long-Term Evolution (LTE) radio technology covered 288 million people in the United States. Today, the telco is flipping the switch on LTE in fourteen new markets as part of its ongoing network expansion, so that number is bound to go up in the following days.

Unfortunately, AT&T (for now) shows no sign of updating its sales policies to match T-Mobile's new installment payment offering which entices people to buy the iPhone 5 separate of their wireless service for $99 down plus $20 per month over 24 months...