As expected, Apple has launched its iOS in the Car initiative today at the Geneva Motor Show. It's officially calling the offering 'CarPlay,' and is advertising the feature as a smarter, safer and more fun way to use your iPhone while in the car.
But looking at the press release, CarPlay will function exactly as we've been led to believe it would. Users will be able to control it through their car's native interface, or by activating Siri via the voice control button on their steering wheel...