There isn't much to like about a new book on post-Jobs Apple by the former Wall Street Journal writer Yukari Iwatani Kane.
Conveniently titled Haunted Empire ($14.99 in the iBooks Store), it could have as well been named 'Apple Is Doomed' due to her pre-conceived conclusion that Apple's best days are behind.
The author claims to have based the material on about 200 interviews with current and former Apple executives, none of them named. This type of ill-conceived journalism is just sad: the hearsay is supposed to factualize that Apple's is in a disarray, declining and amid the "perils and opportunities an iconic company faces when it loses its visionary leader".
In one passage, the author describes Apple's current boss as a "machine" and "riveting," blasting him in another over a supposed “disastrous” AllThingsD appearance and questioning his leadership abilities because he's seemingly too demanding while also being too lax.
The scathing portrayal of post-Jobs Apple wasn't lost on the current CEO Tim Cook, who took to CNBC today to describe Haunted Empire as a nonsense attempt that "fails to capture" the essence of the company and its visionary founder Steve Jobs. Also, Kane responded back in an email statement to Re/code. Grab your popcorn...