The iPhone maker could detach the toxic Siri brand from Apple Intelligence in its marketing in an attempt to salvage its reputation following embarrassing setbacks.
Apple rumored to detach the toxic Siri brand from Apple Intelligence marketing

The iPhone maker could detach the toxic Siri brand from Apple Intelligence in its marketing in an attempt to salvage its reputation following embarrassing setbacks.
An alleged new virtual calligraphy pen in iPadOS 19 will reportedly permit Apple Pencil owners to write digitally in Arabic script.
The Vision Pro headset will allegedly support scrolling in apps with your eyes when Apple releases its new visionOS 3 operating system this fall.
Your iPhone could last longer between charges thanks to an upcoming new feature in iOS 19 that could use Apple Intelligence to conserve battery.
Apple is rumored to redesign the iPhone in time for its 20th anniversary, and it should have a curved appearance made mostly from glass.
Apple's iOS 19 update coming this fall will reportedly include a feature that can synchronize captive Wi-Fi access details across the iPhone, iPad and Mac.
Apple's current designs are unexciting and iterative product updates don't help its innovation engine, which has slowed down in recent years.
Apple reportedly has some pretty exciting gadgets in store for 2027, with the company's roadmap being described as a “product renaissance.”
Apple's custom chip should enter mass production in time to power Apple's smart glasses to compete with Meta's upcoming AR spectacles in 2027.
Work on future AirPods and Apple Watch models featuring built-in cameras seems to be picking up steam, with launches expected sometime in 2027.
Apple will significantly redesign the iPhone for its upcoming 20th anniversary in 2027, and these models are reportedly “extraordinarily complex.”
Apple will allegedly strip its secret robotics unit from the purview of AI chief John Giannandrea after removing the Siri assistant from his command earlier.