Black Friday, for our international readers, is the Friday following Thanksgiving Day, which is observed on the fourth Thursday of November in the United States and on the second Monday of October in Canada. While Thanksgiving is a national holiday and is celebrated as such, Black Friday is not.
What Black Friday does is it kicks off the Christmas shopping frenzy by having major retailers open extremely early and offer huge discounts.
Not Apple, America's greatest retailer since the turn of the century.
To Apple, Black Friday is a one-day shopping event with only modest discounts. Example: last year, Apple's Black Friday sale included $101 off MacBook Pros/Airs, a rather modest $41 off the iPad with Retina display and a paltry $31 off iPod touches, Airport Express base stations, the Magic Mouse and other select accessories.
And this time around, Apple's Black Friday promotion may focus on Gift cards rather than actual discounts on products, reports a well-informed blogger. Duh...