Beats

San Francisco 49ers quarterback fined $10,000 for wearing Beats headphones at press conference

Sébastien Page ∙ October 9, 2014

San Francisco 49ers quarterback Colin Kaepernick has been fined $10,000 by the NFL for attending a press conference while sporting Beats headphones on Sunday, reports ESPN. The NFL, which entered an exclusive agreement with Bose last week, is contractually obligated to ban its players from wearing non-Bose headphones while on TV.

Kaepernick, who among many other NFL players has an endorsement deal with Beats, attended the press conference while wearing a pair of pink Beats headphones, likely in support of this month's breast cancer awareness.

New Bose-NFL deal bars players from wearing Beats headphones on camera

Cody Lee ∙ October 4, 2014

The NFL has signed a new marketing deal with Bose Corporation, which could spell trouble for Apple's Beats. According to Recode, the new partnership has the National Football League banning its players from wearing Beats headphones while on TV.

The ban encompasses all other non-Bose headphone brands, not just Beats, and includes TV interviews conducted during pre-season training camps, practice and on game day—starting before kickoff and not expiring until 90 minutes after the play ends.

Apple rumored to unveil rebranded Beats Music service in February

Cody Lee ∙ Updated March 20, 2018

Following up on yesterday's news that Apple is looking to sunset the Beats Music brand, Recode reports today that Apple has picked a timeframe for when it wants to unveil the new service. The site says it hopes to make the introduction sometime in early February, possibly time to the Grammy Awards.

Recode's John Paczkowski hedges on the claim, calling it "a guess backed up by some industry scuttlebutt," but given his track record in predicting Apple's plans, we'd be crazy not to pay attention. The one thing he hasn't heard, however, is what the company plans on calling the new subscription service.

Apple reportedly looking to shut down Beats Music [updated]

Cody Lee ∙ Updated April 19, 2018

Apple is looking to shut down its Beats Music streaming service, according to a new report from TechCrunch. Citing "several prominent employees" at both companies, the outlet says that many Beats engineers have already been pulled off the product, and moved on to other projects.

If true, such a move would be interesting considering the public praise Apple and its execs—namely Tim Cook and Eddy Cue—have given the service. It also recently added Beats Music to the 'Apps by Apple' section in the App Store, and launched a new Beats Music channel on Apple TV.

Tim Cook talks Steve Jobs, Beats buyout and more in Charlie Rose interview

Cody Lee ∙ September 12, 2014

Apple CEO Tim Cook is making the media rounds this week, following his company's big product unveiling event on Tuesday. He's spoken with ABC, The Wall Street Journal and several other outlets, and today he has popped up in an interview on PBS' The Charlie Rose Show.

It's a two-part interview, with the first segment airing today, and PBS has just posted a handful of clips from the conversation to YouTube. In them, Cook talks to Charlie about a wide range of topics, including Steve Jobs, Apple's Beats acquisition, and its future plans for TV.

Apple Stores shave 10 percent off Beats by Dr. Dre headphones until Saturday

Christian Zibreg ∙ Updated January 27, 2016

Apple's short-term strategy regarding the $3 billion buy of Beats Electronics and Beats Music is starting to take shape with each passing day.

Not only is it actively advertising and selling Beats products through its brick-and-mortar locations and online retail stores, but now the California firm has shaved a cool 10 percent off all Beats by Dr. Dre headphones and assorted accessories.

This is virtually an unheard-of move — the company rarely discounts its own products by more than a meager few percents.

I'd say that it's kinda interesting seeing the maker of overpriced gadgets — as haters usually diss Apple — actually bring the overpriced Beats by Dr. Dre headphones to more bearable levels...

Apple adds Beats Music to ‘Apps Made by Apple’ section in App Store

Cody Lee ∙ Updated April 18, 2018

Following its addition to the 'new user' prompt in the App Store earlier this week, Apple has added the Beats Music iOS client to the 'Apps Made by Apple' section of its digital storefront. The move comes just two weeks after the two companies made the acquisition official.

If you've never seen the section, you can find it in under the Quick Links portal of the App Store—either on the right-hand side of the desktop version, or the very bottom of the iPhone version. And it houses a number of Apple's iOS apps including iBooks, Podcasts, and Remote...

Beats Music posts video celebrating Spike Lee’s ‘Do the Right Thing’ film

Cody Lee ∙ August 14, 2014

Apple's recently acquired Beats Music has posted a new video on its YouTube channel this evening. The 22-minute-long clip is called 'Do The Right Thing 25 Year Anniversary: A Beats Music Experience,' and it's a documentary that revisits the cast and location of Spike Lee's popular film.

As the name suggests, the video celebrates the 25th anniversary of 'Do The Right Thing,' a 1989 film about the consequences of hate and bigotry in the Bedford-Stuyvesant section of Brooklyn, New York. The movie was controversial, but received critical acclaim and a number of major awards...

Shazam testing Beats Music integration

Christian Zibreg ∙ Updated February 11, 2016

When Apple unleashes iOS 8 for public consumption come this Fall, music lovers will be invited to take advantage of Siri's new and awesomely seamless Shazam integration which lets you identify songs playing nearby simply by asking "what's playing".

According to eagle-eyed reporters, it appears that Shazam has now added Beats Music integration to their free iPhone and iPad app...

Apple now promoting Beats Music to new iOS device owners

Christian Zibreg ∙ Updated November 19, 2018

Back in September of last year, Apple started giving away its own iPhone and iPad apps to new iOS device owners.

To refresh your memory, the previously paid software such as Pages, Numbers, Keynote, iMovie and iPhoto — along with Apple's free apps like Remote, iBooks, GarageBand, Podcasts, Find My iPhone, Find My Friends and iTunes U — appears as an offer when the App Store is opened for the first time on a newly-purchased iPhone, iPod touch or iPad.

You can now put Beats Music on this list as Apple has started to actively promote the on-demand streaming music service to iOS device owners...

Beats by Dr. Dre products get featured on Online Apple Store

Christian Zibreg ∙ Updated November 19, 2018

After officially welcoming Beats to the family last week, Apple has now given the Beats by Dr. Dre range its own dedicated section on the Online Apple Store.

Found under the new 'Beats by Dr. Dre' section found under the Accessories link, the Beats sub-section has even gotten a prominent placement on the navigation bar at the top, joining other sections such as 'All Accessories,' 'Apple Accessories,' 'Exclusives,' 'Now Trending,' and 'Gift Cards'.

The online store seems to be carrying the complete range of the popular Beats by Dr. Dre line of accessories and headphones...

Siri joins Beats Pill mascots in new ‘Apple and Beats’ spot

Cody Lee ∙ Updated January 27, 2016

Beats Electronics posted a new video to its Twitter account this evening called 'Apple and Beats.' The ad appears to be a continuation of today's celebration festivities, but oddly enough, no one in the spot actually gets to celebrate.

The clip features Beats Pill mascots Mikey and Tina, and Apple's sassy digital assistant Siri. Apparently Dr. Dre is throwing a party to mark the Beats deal being completed, but Siri won't give up directions because it's by "invitation-only."