KGI Securities' Ming-Chi Kuo issued a new research note to investors on Wednesday regarding his vision for Apple's augmented reality efforts. In the letter, the noted analyst says that we likely won't see these efforts for 1-2 years, but when we do they will redefine Apple's current products and open up new categories.
Apple Car
Bloomberg: Apple gives up building a car, for now
Project Titan, Apple's ambitious initiative to build an electric vehicle by 2020-2021 reportedly fell apart amid management crisis, supply chain issues and departures, prompting the company's leadership to shift gears and focus on autonomous self-driving software, for now.
Bloomberg's Mark Gurman reported Monday that Apple will decide fate of self-driving software by late 2017 as the new direction no longer includes building its own car.
Apple shutters parts of its car project as it rethinks strategy
Apple is rethinking what it plans to do about self-driving cars, reports The New York Times. Citing sources familiar with the project, the outlet said on Friday that the company has shuttered parts of its self-driving car project and laid off dozens of employees.
These moves are the latest signs of trouble involving Apple's oft-rumored initiative, codenamed Project Titan. In July it was reported that the team, under new leader Bob Mansfield, had shifted its focus from building a vehicle to an autonomous driving system.
Here are Gene Munster’s latest musings on Project Titan & Apple VR headset
Piper Jaffray's Gene Munster had been infamously predicting an Apple-branded HDTV set for years before eventually giving up on that dream. Last we heard from him was when he called for an S-upgrade to the Apple Watch in February 2016 (he may have gotten that one right; the timing, not so much).
He's back now with some interesting thoughts (via AppleWorldToday) on Apple's rumored electric vehicle and assumed virtual reality headset hardware.
Small Korean firm rumored to co-develop advanced hollow batteries for Project Titan
Apple's rumored electric (autonomous?) vehicle, internally referred to as Project Titan, should use custom-designed batteries developed by engineers that Apple poached from A123 Systems, the makers of advanced batteries. According to a new report Tuesday, Apple has now tapped scientists and engineers from a small, unnamed South Korean firm to help co-develop hollow battery packs for Project Titan.
Bloomberg: Apple’s Project Titan prioritizes autonomous driving amid new hirings
Apple's rumored electric vehicle project has shifted its focus towards autonomous driving systems although that shouldn't be interpreted as Apple abandoning efforts to design its own vehicle, Bloomberg reported today.
After bringing former hardware chief Bob Mansfield back from retirement to run its Project Titan initiative, Apple has now hired BlackBerry and Ford talent to help perfect its secret self-driving software.
WSJ: Apple’s retired hardware chief Bob Mansfield to oversee development of Project Titan
Following a report last week alleging that Apple's rumored electric vehicle project was internally delayed after its lead Steve Zadesky left in January 2016 for personal reasons, The Wall Street Journal is reporting today that Apple's enlisted help of its retired hardware chief Bob Mansfield, who will now oversee development of Project Titan.
Report: Apple’s rumored electric car project faces internal launch delay until 2021
Former Wall Street Journal reporter Jessia Lessin's outlet, The Information, this morning ran a story behind a paywall claiming that Apple's tentative 2020 launch target for a rumored autonomous electric vehicle may have slipped until 2021. Project Titan, as it's code-named, “has run into challenges” after its top executive left in January, as per sources.
Apple shows interest in the technology behind charging stations for electric vehicles
In yet another indication that Apple's secretive electric vehicle effort, dubbed Project Titan, isn't just a pipe dream, Reuters said in a report this morning that recent hirings have revealed Apple's interest in exploring the technology behind charging stations for electric vehicles while hinting that it could consider engineering a similar technology.
Apple wants to lease a 800,000 square foot warehouse for Project Titan R&D work
The Wall Street Journal yesterday shared some rather interesting development regarding Silicon Valley's worst-kept secret, an Apple-designed electric car, dubbed Project Titan. The firm is apparently seeking a massive 800,000 square foot warehouse, presumably to keep research and development work on Project Titan secret for as long as possible.
Furthermore, the iPhone maker is said to be in the process of expanding Project Titan team, which reportedly had about 600 employees last year, according to sources.
German carmakers Daimler and BMW won’t be collaborating with Apple on electric car project
German newspaper Handelsblatt is reporting that German carmakers Daimler and BMW won't be collaborating with Apple on its rumored electric car, code-named Project Titan.
According to sources in the know, talks with Daimler and BMW over a cooperation deal on an electric car have ended. The talks with BMW collapsed last yea.
Those with Daimler have ended more recently, reportedly over the key questions like would lead the project and which company would have ownership of the data. Neither of the three companies would even confirm that negotiations had taken place.
Apple rumored to be running a secret vehicle research and development lab in Germany
Influential German newspaper Frankfurter Allgemeine Zeitung this morning ran a story on Apple's rumored electric car, code-named Project Titan, claiming that the iPhone maker is running a secret vehicle research and development lab in the heart of Berlin.
Apple's 15-20 person “top class” team at the site is mostly comprised of engineers hired away from several German car manufacturers, who are described as “progressive thinkers” in their respective fields. The report adds that Apple is said to be planning to use Austria-based automotive contract manufacturer Magna to build its electric vehicle.