Advertising

New Beats ad features NBA all-stars LeBron James, Kevin Durant & others

Christian Zibreg ∙ May 16, 2017

Apple on Tuesday released a new television commercial promoting the Beats Studio Wireless on-ear headphones and the Beats Powerbeats3 Wireless in-ear headphones. “Beats powers the world’s greatest basketball players to make their statement on the biggest stage,” notes the ad.

The 30-second commercial, titled “Be Heard”, features NBA all-stars LeBron James, Kevin Durant, Draymond Green and James Harden who can be seen listening to a song by American rock duo “The White Stripes” while warming up with their Beats headphones.

And here it is.

https://www.youtube.com/watch?v=pcnmfyYETD0

As mentioned, the commercial uses the song “Seven Nation Army” by The White Stripes from their album “Elephant”. You can purchase their album from iTunes or stream it on Apple Music.

How do you like Apple's new Beats ad?

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Apple’s latest iPhone 7 Plus ad takes place in a barbershop

Christian Zibreg ∙ May 15, 2017

A brand new television commercial for iPhone 7 Plus's dual-lens camera surfaced Monday on Apple's official YouTube channel. Titled “Barber,” the ad showcases Apple's Portrait camera mode made possible by the dual-lens system found on the back of the company's latest Plus smartphone.

Running one minute and ten seconds long, the video takes place in a barbershop and shows the device being used to take depth-of-field shots of customers having their hair done.

Physical prints are then created and displayed on the front of the store to draw in new customers until a lone line emerges outside the shop.

“In Portrait mode on iPhone 7 Plus, you don’t just look good. You look fantastic,” says the video's description. Portrait shooting mode blurs out the background and focuses on the subject in the foreground to create a DSLR-like depth-of-field effect.

And here is the new television commercial.

https://www.youtube.com/watch?v=hcMSrKi8hZA

Song: “Fantastic Man” by William Onyeabor

According to Apple CEO Tim Cook, iPhone 7 Plus has emerged as the most popular Plus model the company has released yet. Last week, Apple posted more than three-dozen videos tips to help customers get the most from their iPhone 7 camera.

How do you like Apple's latest iPhone ad?

Let us know by leaving a comment below.

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Snapchat’s new tools let brands see how well geofilter ads are performing among users

Christian Zibreg ∙ April 13, 2017

The Wall Street Journal reported Thursday that Snapchat has rolled out new tools for marketers, called Snap to Store, allowing brands to see how well geofilter ads are performing among users. They've been testing it with a handful of brands since last year, including Paramount Pictures and 7-Eleven. The firm is now looking to expand Snap to Store to a wider range of brands from the retail, fast food, movie and automobile sectors.

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Watch latest Samsung ads emphasizing Galaxy S8’s bezel-less Infinity Display and design

Christian Zibreg ∙ April 7, 2017

Ahead of the upcoming April 21 Galaxy S8 launch in the United States, Canada and Europe, Samsung has already covered Times Square with advertising for its new flagship phones. Today, the South Korean conglomerate published a pair of official Galaxy S8 television commercials on its YouTube channel.

Titled "The New Normal" and “Breaking Out”, the videos showcase the key features of the handsets, like their curved AMOLED screen, branded as Infinity Display, and a stunning industrial design with a nearly full-screen face and no chin at the bottom.

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Watch new iPad Pro ads highlighting portability, all-day battery and educational features

Christian Zibreg ∙ March 31, 2017

Yesterday, Apple expanded its collection of iPad Pro ads based on real tweets from real people with a trio of new videos running fifteen seconds long each. The commercials highlight the device's light weight, portability, all-day battery life and the many advantages it brings to students in school. Using the “Real problems... answered” tagline, the clips can be streamed from Apple's official YouTube channel.

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Apple’s new “Live Bright” ad highlights best Apple Watch Series 2 features

Christian Zibreg ∙ March 31, 2017

Apple on Friday published a new commercial for Apple Watch Series 2 via its YouTube channel. Titled “Live Bright” and running one minute and fourteen seconds long, the video takes viewers on a quick tour of some of the best new features of Apple's second-generation wearable device, including built-in GPS, water resistance to 50 meters, a dual-core S2 chip “and a display that’s two times brighter than before”.

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Latest iPhone 7 ad is all about iMessage stickers

Christian Zibreg ∙ March 13, 2017

Apple on Monday via its YouTube channel shared a brand new television commercial for iPhone 7, titled “Sticker Fight”. Much like its September 2016 “Balloons” ad, the most recent 60-second video takes another iOS 10 iMessage feature to the real-world: sticker packs. “Say it with stickers on iPhone 7,” reads the tagline. Apple also created a new App Store section where you can download all of the stickers featured in the ad.

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New iPad Pro ads highlight note-taking and other productivity features

Christian Zibreg ∙ Updated October 1, 2017

Apple just rolled out a pair of new iPad Pro commercials via its YouTube channel, running sixteen seconds each and titled “Need Less Stuff” and “Take Better Notes”. The former positions iPad Pro as a clutter-free alternative to clunky desktop PCs.

The latter makes the bold claim that iPad Pro and Apple Pencil “revolutionized the way people take notes,” adding that users can even record voice notes. Watch the new videos, then jump into the comment section to tell us how you liked them.

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New iPad Pro ad focuses on Apple Pencil

Christian Zibreg ∙ February 28, 2017

Reminiscent of Apple's legendary "I'm a Mac, I'm a PC” commercials, the latest iPad Pro ad campaign based on real tweets from real people continues with a new 16-second video posted to the company's YouTube channel Tuesday.

Titled “No More Printing,” the video is based on a 2013 tweet which reads: “When you're printing personal things at work and you have to run to the printer to get your stuff before anyone else does.”

The commercial shows off iPad Pro's ability to sign digital documents right on the device with Apple Pencil. “You wouldn’t have to print anymore, if your computer was an iPad Pro,” Apple wrote in the video's description.

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