After a disappointing earning report, and poor projections, Snapchat announces a pair of upcoming changes aimed at increasing revenue.
Advertising
Apple’s whimsical holiday ad is all about AirPods, music & romance
Apple would like you to give the gift of music this holiday season so the company yesterday published its first holiday ad on YouTube, just in time for Thanksgiving.
New Apple ad shows off iPad Pro’s versatility as a computer replacement
Apple on Thursday published a new commercial for iPad Pro via its official YouTube channel.
T-Mobile makes Animoji the star of its funny iPhone X commercial
US carrier T-Mobile wants you to know that it's landed iPhone X so they've created a pretty awesome ad for the latest Apple smartphone featuring—why not?—Animoji.
Samsung ad pokes fun at iPhone, again
Samsung Mobile USA yesterday published a new Galaxy commercial to its official YouTube channel that once again takes aim at Apple fans who would stand in the line for a new iPhone.
Apple shares a new “Anthem” commercial for Apple Music
Apple on Wednesday posted a new ad for Apple Music to its official YouTube channel.
New Galaxy ad is all about Samsung’s display prowess
Samsung Mobile on Thursday released a nicely done commercial via its official YouTube channel, with the 30-second video touting its prowess as the creator and manufacturer of the best smartphone display technology. Good timing, by the way.
App Store search ads expand to Canada, Mexico & Switzerland
First introduced in June 2016 before launching in October 2016, search ads on App Store are now expanding to Canada, Mexico and Switzerland.
Apple kicks off limited trial of Google ad serving in News app
Apple News, the company's content-aggregating platform, has begun a trial program that allows a handful of partners to inject ads from Google's DoubleClick For Publishers system into their pages in the News app for iPhone and iPad.
Apple shares iPhone 8 Plus ad promoting Portrait Lighting camera mode
Apple posted an ad to its official YouTube channel yesterday highlighting a new Portrait Lighting shooting mode on iPhone 8 Plus. Portrait Lighting simulates professional studio lighting with a shallow depth-of-field effect in five different lighting styles.
Apple video: 8 things to love about iPhone 8
Apple on Friday shared a nicely done promotional video through its official YouTube channel that goes through some of the best new features of iPhone 8 and iPhone 8 Plus that the company thinks would-be shoppers might appreciate.
IKEA’s new ad campaign plays on some of Apple’s most well-known slogans
Swedish company IKEA is running a series of ads that piggy-back on iPhone 8 launch and play on some of Apple’s most well-known marketing slogans, The Verge reported Friday.