Apple seems to have plotted a legitimate yet cunning scheme designed to capture millions of dollars in revenue from high-profile subscription apps like Tinder and HBO. It involves buying Google ads which take customers to an app's page on the App Store, potentially preventing people from realizing they could also subscribe on the web.
Apple's virtually-held September 14 event under the tagline “California Streaming” revealed updates to the iPhone lineup, Apple's bread and butter, in addition to the sixth-generation iPad mini and Apple Watch Series 7. If you're not caught up yet, it might be a great idea to watch the new ads first to familiarize yourself with Apple's talking points before diving deeper.
Having spent six full months on Mars, NASA's Perseverance Rover has already snapped up 125,428 photos, and it's showing no signs of slowing down.
Apple has teamed up with the popular American singer and songwriter Billie Eilish on a new short film promoting the company's new Apple Music spatial audio feature.
Spotify Plus costs $0.99 and combines some of the perks of the company's existing Free and Premium tiers, such as on-demand streaming and the ability to skip tracks at will.
A new YouTube subscription offering has been spotted in testing, dubbed Premium Lite, as Google continues to seek new ways to monetize our eyeballs beyond ads.
A new iPhone 12 commercial from Apple, dubbed “Haystack,” demonstrates how easy it is to find a misplaced iPhone with an Apple Watch.
We surely hope that Microsoft's attempt at a campy viral campaign for when Windows 11 launches won't be a promotional blunder as this cringe-worthy Windows 7 launch party video.
Apple's ad campaign under the tagline “Your next computer is not a computer” continues with an unlisted YouTube video that would have you believe PC users are suffering from iPad envy.
Apple's Japan division has shared a new ad for the Apple Watch on its own YouTube channel, employing some cool effects and cuts to appeal to active people.
Apple has hired a former Facebook product manager to join its ad platforms product engineering team, indicating the Cupertino giant's advertising ambitions are growing.
Developers can now “reach users even before they search” with a new ad slot on the App Store.