Just a quick thought here on this less-pricey iPhone meme. Per reports, Apple's marketing boss Phil Schiller uncharacteristically responded with a statement to Shanghai Evening News in order to poke holes in the rumor that was beginning to pick up considerable steam. He claims that "despite the popularity of cheap smartphones", such a device "will never be the future of Apple’s products".
But it's an ambiguous dismissal (it's translated from Japanese) and it does't outright deny whispers of Apple internally exploring the idea. His words just don't tell the whole truth. Plus, Apple has a history of lying to the media. The company often makes bold denials, only to refute its own rebuttal by doing exactly what it's said won't do. If Android is anything to go by, an affordable iPhone could easily make a huge difference...