Risking to be called out as a fanboy, I just can't help noticing the new lows Research In Motion sank to. The staged 'Wake Up' protest?
Well, that silly campaign has now culminated with more of the same, as if this whole anti-Apple nonsense was going to do the company's declining BlackBerry biz any good.
Canada-based RIM, which recently unveiled its new BlackBerry 10 OS, set up a new website that invites business people to "wake up and be bold".
But the embattled BlackBerry maker, once a mighty smartphone brand, couldn't refrain from taking potshots at Apple, saying in the crawl on the website that "you don't just think different, you do different".
It's no surprise that indirect Apple bashing is now official strategy at RIM. What surprises me is that nobody on the executive team realized it wouldn't work.
RIM's clueless, man. They're done for, but just don't know it yet...