Netflix

Netflix for iOS picks up a handy new Instagram Stories share option

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This integration began rolling out in Netflix for iOS today

You can now share your favorite movies and television shows on Netflix to your Instagram Stories. That's because the video-streaming company today updated its mobile app for iPhone and iPad with tappable artwork when watching movies or TV shows.

According to Variety, sharing your favorite movies and television shows from Netflix on Instagram Stories is pretty straightforward. Just select the title of your choice within Netflix's iOS app and use the Share feature to send it to Instagram, just like that.

From there, you can add the artwork to a Story or share it directly with your contacts. Netflix artworks in Instagram Stories also link back to Netflix.

This feature works with both original and licensed content.

We’re always on the lookout for ways to make it easier for members to share the Netflix titles they’re obsessing about and help them discover something new to watch. We hope our members enjoy this new feature!

This is possible thanks to Instagram's Stories API that became available in May 2018. Some of the other apps that take advantage of Instagram integration include Spotify and Soundcloud.

This feature is available in Instagram for iOS starting today. They're working on bringing this integration to Android but no time frame was provided at press time.

Will you be using this feature?

Let us know by leaving a comment below.

Netflix’s content chief doesn’t know what Apple’s doing with its original TV programs

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Netflix might have the most to lose by Apple's upcoming entry into the world of internet TV. However, it doesn't look like the company is worried about the iPhone maker's move, at least not yet, according to CNET.

Speaking at the Vanity Fair New Establishment Summit in Los Angeles, Netflix's chief content officer Ted Sarandos said he doesn't know what Apple is doing with the $1 billion it has budgeted to produce original content. Further, he doesn’t “think people making shows for them have any idea” either.

Whether he’s worried, Sarandos says Netflix doesn’t “put much focus on any competitor.”

Those words might be accurate, of course. It's just as likely, Netflix isn't worried, because, like everyone else outside of Apple, it has no clue what's going on behind the scenes.

To date, occasional stories have popped up over the past year mentioning which TV projects Apple has approved and which stars are connected to them. We know, for example, that Apple is putting together a growing lineup of comedies, dramas, documentaries, and animated titles. We also know some of the biggest names in Hollywood are on board, including Academy Award winners like Reese Witherspoon and Octavia Spencer, plus Jennifer Aniston, Aaron Paul, and many more.

What no one seems to know is when the shows will begin airing and where. Rumors continue to suggest Apple plans on announcing a video streaming service that will somehow be tied to Apple Music. The specifics, however, have yet to surface, and might not until early next year. Most think Apple will begin airing programs in mid-2019.

For its part, Netflix continues to spend upwards of $8 billion each year on new content. Perhaps that amount of cash is the real reason Netflix doesn't seem worried about Apple. What do you think?