Customer retention is important to companies, including Apple. (That's why iMessage isn't on Android.) But it's also good to sweep new customers off their feet, too. Which is apparently what's happening for Mac and iPad, at least in the second fiscal quarter of this year.
Being a company that works internationally, Apple has to follow the rules on a per-country basis. Which means, as things change, so does Apple's methodology for certain things. Like offering up a standard warranty.
Apple's next-generation silicon for Macs, dubbed the M2, has reportedly entered mass production ahead of additional Apple silicon Mac hardware introductions expected in late 2021.
While Apple is technically still seeding the beta release of macOS Big Sur 11.3, the company has decided to start beta testing the next update after that one.
During its Spring Loaded event, Apple unveiled a colorful lineup for the new 24-inch iMac. But the company's newest ads don't promote those new machines -- not yet, anyway.
Expectations are that Apple is going to refresh the 16-inch MacBook Pro line later this year, and introduce a 14-inch model, too. That will bring the Apple silicon processor to the larger laptop, and apparently a few other changes.
Having refreshed the iMac all-in-one desktop with a new design and the M1 chip, Apple is now expected to release new 14 and 16-inch versions of its MacBook Pro notebook featuring not only Apple silicon but also mini-LED display technology which debuted on the new iPad Pro.
A trade-in program is a potentially cumbersome effort, especially if you're a company the size of Apple. Which is why outsourcing that effort to a third-party company is not uncommon. But one such partner being used by Apple for its own trade-in program has a less-than-stellar online reputation.
Tim Cook recently confirmed that the public launch of iOS 14.5 is happening soon. However, there's still time for more betas so the company can keep working out the kinks.
The coronavirus pandemic has caused a global chip shortage—that's why you haven't been able to purchase your PlayStation 5—and Apple has been immune to this problem, up until now.
Through its manufacturing run between 2016 and 2017, the MacBook Pro suffered what many refer to as a "stage lighting" problem. This would impact the screen and, for some owners, make the laptop unusable. And now a judge says Apple continued to release the computer, knowing the problem existed, anyway.
Apple on Wednesday went ahead and seeded the latest betas of its popular operating systems to developers.