Apple has confirmed that it will hold an annual event to unveil the iPhone 17 lineup, along with some new watches, earbuds and other new products on Tuesday, September 9.
iPhone 17 event confirmed for September 9 with an “Awe dropping” tagline

Apple has confirmed that it will hold an annual event to unveil the iPhone 17 lineup, along with some new watches, earbuds and other new products on Tuesday, September 9.
A new report claims that Apple Health+ will include an AI-based health coach, said to offer features such as nutrition planning and medical suggestions.
Apple is apparently not interested in pouring resources into second-generation AirPods Max, so it just continues selling the woefully outdated $550 model.
Apple seems unable to fix its dumb assistant alone, so it's reportedly turning to Google’s Gemini for Siri brains in another sign of ongoing AI struggles in Cupertino.
Apple is charging high prices to purchase or rent its “F1: The Movie” blockbuster hit, which makes theater popcorn look like a bargain, but that's actually nothing new.
Apple stopped signing iOS 18.6 on Thursday, just one week after releasing iOS 18.6.1 alongside watchOS 11.6.1 to enable the Blood Oxygen monitoring feature on Apple Watches that were previously barred from offering the feature to end users under an International Trade Commission ruling – but later circumvented by a U.S. Customs and Border Protection ruling that patent troll Masimo is now once again suing over.
Learn how to get a notification when your iPhone uses Adaptive Power Mode to extend your battery life, which may cause apps to run slower and the device to lag.
Apple TV+ just bumped the monthly subscription price from $10 to $13, with Apple saying the move reflects the growing library of originals.
iPhone 17 cases are expected to drop Apple’s flimsy FineWoven fabric for a more durable material, but will this one actually last longer than a week?
Apple might bring Touch ID to its Apple Watch lineup on 2026, along with a meaningful chip upgrade, findings in leaked Apple code suggest.
Apple may drop the dedicated Camera Control shutter button from the next year's iPhone 18 lineup due to low engagement, according to a sketchy rumor.
Just last week, Apple announced a collaboration that would result in a limited-edition run of its popular Beats Pill Bluetooth speaker, designed in conjunction with Bulgarian fashion designer Kiko Kostadinov. But this week, the company is teasing yet another collaboration involving the Beats Pill – this time with Japanese graphic artist Verdy.