Today at CES, AT&T announced an interesting new service called Sponsored Data. The goal of the new service is essentially to offer a way for companies to pick up the tab for 4G data usage whenever specific products or services are being used.
How does it work? Well the carrier says that if the service is in effect, users will see a "sponsored" symbol in the status bar on the screen of their device. And this will indicate that all data charges are being redirected to the sponsoring company...